Social Media Technical Analyst

3 weeks ago

Leeds, United Kingdom Channel 4 Full time


The Social Media Technical Analyst is our tech guru, innovator & expert. This role will be our interface with Channel 4 technology teams and be a first line of support for in-house tools and systems. However, we know tech moves quickly, so you’ll also have a licence to test, play and innovate in how we use technology to make things better across our full end to end process within 4Studio. This might include where we use AI and automation to support our teams, or could be delivering better integrations and new APIs with social platforms.
As a digital & social media native you will represent 4Studio requirements and needs to counterparts within our Channel 4 tech and Operations teams, helping to facilitate the implementation of outcomes that solve problems or help maximise opportunities for us.

You will be an excellent technical Business Analyst in this regard, intuitively understanding how to make things better and being the lynchpin between our teams to drive the solutions to successful outcomes.

KEY RESPONSIBILITIES You will build excellent working relationships across the various Channel 4 Technology & Operations departments to confidently translate business and user needs into requirements for technology to help solve problems or maximise opportunities. With a clear passion for social media and digital content you will keep up to date with platform developments and emerging tools & tech, ensuring we maximise opportunities as they emerge, helping us grow account audiences and revenue. You will demonstrate excellent networking skills, finding out how partners, publishers and broadcasters are developing their content creation & distribution technology and processes. In doing so you will maintain an accurate landscape analysis and SWOT analysis, enabling 4Studio leadership to take informed decisions on the investments we make. As the platforms continue to change and develop you will build APIs and integrations that enable the efficient transfer of content or data, maximising opportunities and delivering process efficiencies for the 4Studio team that enables us to achieve our departmental ambitions and KPIs. You will become our subject matter expert and super user on core 4Studio tools and systems. If somebody has a question or challenge you be their first port of call, developing a reputation as a fixer. You will identify ways of doing things better, using tech and processes to simplify and enhance our current ways of working. This will involve developing processes and automations that integrate existing tools to reduce the manual steps our teams need to take to build and publish social media content. We need an innovator and you will have the support of the Leadership team to test, play and prototype solutions to opportunities and problems we face. You will be responsible for delivering systemised technical improvements across our end to end content production and distribution processes. This might mean stitching together existing C4 proprietary systems, or building automations that help deliver scale and efficiencies in how we deliver content to social media platforms. You will be have excellent technical business analysis skills and will: Work with internal and external stakeholders and subject matter experts to capture and document business requirements both at high and detail level. Use appropriate techniques to elicit requirements from stakeholders, both technical & non-technical. Ensure a consistent approach to requirements development and management using best practice. Advise key internal stakeholders on results of analysis including presenting options to enable appropriate decision making. Produce and manage user stories, screen flows, sitemaps, wireframes, user scenarios and functional specifications used by developers, designers and the test team. When appropriate, provide input into multivariate/usability testing. Document information models and system integrations. Work with internal teams to detail screen and data flows as well as data structures. Work with the Project Managers to provide a breakdown of tasks and associated estimates to produce deliverables. You will be comfortable making plans, providing dates & keeping stakeholders informed. You will represent 4Studio in cross-departmental technology initiatives and projects. SKILLS & EXPERIENCE You will be a digital content & social media native, with clear experience of working in process, database or app development in a content or media production environment Experience working as a business analyst or in a related field Experience of the full software development delivery lifecycle for technology projects from requirements and design through technical delivery to implementation Highly organised and analytical with excellent attention to detail You will be familiar with AI and tooling that’s used the social media and digital content industry, using your experience to identify appropriate and value-add implementation within our workflows You will have experience of developing & testing APIs, successfully building processes that deliver, integrate & distribute social media content. You will have built useable automation tools and user friendly interfaces. To do so, you will be an expert developer, with experience coding and building processes in Python / JavaScript / SQL and/or other general purpose programming languages You will need to be a self starter. This role is given a lot of space to investigate, identify opportunities and solve problems. You won’t need absolute direction. We need somebody who will bring solutions. Strong communications skills, with the ability to present ideas verbally and in writing. Proven stakeholder management skills, with the acumen to be aware and act on any issues that need to be reported. Good facilitation skills. Strong presentation skills. Ability to judge when things need to be escalate. A self-starter with the ability to self-manage workload. Hybrid Working:

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week. 
Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days.
Employees then have the flexibility to decide where they spend the rest of the working week. 

All our offices are open five days a week.

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