Senior Customer Marketing Manager
1 month ago
With our shared missions of ‘Making the World a Better Place to Work' and ‘Enriching Connections, For Good’, you’ll be contributing to improving employee engagement and building better, stronger and more resilient organisations to improve people’s daily lives. Our shared mission guides our every action and charts a sustainable path to a better future.
Your Role in Our Mission
To achieve this mission we need a driven and customer-obsessed Senior Customer Marketing Manager to create and execute our B2B customer marketing strategy and customer engagement programmes. Work directly with our client success, account management, product and marketing teams to increase customer advocacy, identify cross-sell and up-sell opportunities, and increase loyalty and retention.
What’s In It For Me?
A pivotal role in our high-performing EMEA marketing team with lots of development opportunities as we grow the business and scale the customer marketing function. You’ll be working in a high-recognition environment delivering creative customer marketing campaigns and events to build customer advocacy and drive existing business growth.
We are a well-established, stable and high-growth ‘Unicorn’ SaaS company with over 50 benefits in our employee benefits package including:
- A flexible holiday plan of up to 40 days per year
- £400 a year Wellbeing Allowance
- Private Medical Insurance
- Substantial bonus payments for a number of life events including pet adoption, wedding/civil ceremony, new family, retirement
- Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands
What You’ll be Doing:Strategy
- Responsible for creating and delivering the customer marketing strategy, with objectives of retention, expansion, adoption and advocacy.
- Develop reporting structures to track and improve the performance and success of customer marketing campaigns.
- Manage a sizeable budget and report on the spend.
- Work with the events team to plan, promote and deliver customer webinars, events, roundtables and networking events which support growth and usage.
- Lead Client Advisory Boards and act as the internal voice of the customer, working with teams such as product marketing and client success to feedback suggestions and improvements.
- Grow our customer advocacy and community programmes, building and maintaining loyalty across our customer base.
- Lead the strategy for our B2B customer lifecycle marketing campaigns, through tactics such as email, paid marketing, direct mail and account-based marketing, focused on product education, usage and expansion.
- Create cross-sell and up-sell campaigns to drive intent for account management teams.
- Educate customers about our products / services through mediums such as video, email, events, social media and landing pages.
- Collaborate with the content team to create targeted client marketing materials, such as eBooks, case studies and guides that address customer pain points.
- Create and maintain close relationships with account management and customer success to create tailored marketing strategies that support their goals.
- Work closely with B2C marketing to plan and execute end-user facing campaigns to increase adoption and usage within client accounts.
- Support product marketing and partnerships to promote new products and features and drive partner sales and adoption.
- Manage, develop, motivate and support direct reports.
Experience and Skills You Need in this Role:
- Previous experience in a Customer Marketing role, preferably within a SaaS business
- A proven track record of developing and executing successful demand-generation strategies driving business growth
- Proficient in revenue forecasting, reporting, and analysis
- Experience in managing annual budgets of >£500k
- Strong understanding of customer journeys and lifecycle marketing
- Outstanding critical thinking skills, with a proven ability to positively impact and align diverse teams towards shared revenue goals in a fast-paced, rapidly evolving environment.
- Strong knowledge of marketing technology solutions (e.g. Salesforce, Hubspot, 6sense) and account-based marketing strategies
- Highly effective in written and verbal communication, with a strong ability to convey ideas clearly
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
The Interview Process:
- Screening call with our Senior Talent Acquisition Partner
- First interview with UK Marketing Director
- Take home assessment
- Final interview with UK Marketing Director and Chief Marketing Officer
At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.
Be comfortable. Be you.
We want all our employees to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, as we truly believe that diversity drives innovation. Express yourself, join our community and help us Make the World a Better Place to Work.
We hire BETTER.
Find out more about Reward Gateways approach to benefits, equality, talent, technology, empathy and what you’ll get in return for joining our Mission at rg.co/lifeatrg. Reward Gateway is culture and client driven. We’re obsessed with putting the “Human” in HR and are proud to have been 100% dedicated to HR for over a decade. Since 2007, we’ve been right by the side of the world’s most innovative HR people, giving them beautiful products and tools they can use to attract, engage and retain their people.
The world’s most successful companies treat their people differently. They generate stock market returns of twice their peers and they have half the employee turnover. 76% of CEOs recognize that employee engagement is vital to their success but only 24% say they have a highly engaged company. Bridging that engagement gap is what drives us.
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