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Marketing Officer

2 months ago

Andover, United Kingdom Aster Group Full time

Are you a dynamic and proactive marketer with a passion for new build homes?

We are looking for a talented Marketing Officer to join our team and help us drive our marketing efforts to new heights. If you have a knack for making informed decisions, building relationships, and creating engaging content, we want to hear from you

You’ll join the team as a Marketing Officer for our shared ownership new build properties. You will be marketing newly built properties within specific locations, helping our future customers find their new home.

You will be a brand ambassador for Aster and shared ownership, helping our Digital Marketing team create social media content to promote our homes for sale. You will complete thorough market research and look into what our competitors are doing to enable you to develop really effective marketing strategies.

You’ll spend time on location attending sales events to generate leads and will be the face of new build shared ownership properties.

In this role, you will carry out market research and target audience analysis, providing your marketing recommendations to the Head of Marketing. You'll evaluate RICS valuations and market research to ensure competitive pricing for new developments. Analysing lead statistics will be crucial for identifying market trends and adjusting marketing strategies to effectively sell our shared ownership homes.

Building strong relationships with internal teams and external agencies is essential for smooth operations within the sales and marketing team. You'll serve as the main point of contact for customers across various communication and social media channels, addressing sales enquiries. Gathering and preparing marketing documents, such as floor plans, EPCs, and valuations, will be part of your routine to market our homes for sale.

In addition to this, you’ll be supporting the Digital Marketing team in creating social media content and capturing video content from on-site visits to enhance our digital marketing strategy. Promoting shared ownership properties and Aster's services on social media and to stakeholders, you'll act as a positive brand ambassador.

Maintaining efficient office systems and providing performance information to the Head of Marketing as needed will ensure smooth day-to-day operations. You'll manage your workload, attend shows, events, and open days to promote shared ownership and our homes for sale. Writing engaging content for development pages on the Aster sales website, blogs, brochures, and other marketing materials will be part of your creative responsibilities.

Staying updated on new marketing trends and assisting the digital marketing team with brainstorming and planning new ideas will keep our strategies innovative. You'll monitor social media channels, live chat, and home ownership enquiries during evenings, weekends, Bank Holidays, and other times as needed (on a rotation basis). Understanding our secondary market for resale homes and shared ownership will also be important, and you'll assist in marketing activities in these areas as required.

This is a varied role and you’ll appreciate the variety it brings.

About you

If you come to the role with a qualification in marketing that would be advantageous.

You will have previous experience in marketing and will be able to demonstrate your ability to use META, LinkedIn, TikTok, Instagram, Pinterest, email marketing, content marketing, copywriting, and search engine optimisation (SEO).

You may already have awareness of shared ownership but if you don’t that’s fine, a really keen interest will mean that we can teach you all you need to know.

You will be familiar with CRM software, social media management tools and CMS platforms, like WordPress.

You will consider yourself to very organised and approachable and will want to share your enthusiasm about shared ownership with everyone you meet.

This role will be predominately home based, but you will be required to travel between regions and offices to attend meetings and to curate content in our operating areas. Hours of work will be during weekdays, Monday-Friday, with evening, weekend and Bank Holiday cover on rotation within the team.

Ideally you’ll be based within our operating regions as travel will be required to visit our new build homes for sale which span across Hampshire, Oxfordshire, Surrey, Sussex, Wiltshire, Somerset, Dorset, Devon, Cornwall, Berkshire, Gloucestershire and London.

As travel is included in the role you will require a full UK driving licence and access to a vehicle for work. Business mileage will be paid.

What’s in it for me.

We invest in our colleagues because we know if they have a better day at work, the service our customers receive will be better. The Aster Offer is our offer to our colleagues to ensure they have a great day at work and includes things like:




  • Flexible working – whilst some roles need to be carried out in a specific place at a specific time, where possible we encourage our colleagues to work to their own schedule at a location that suits them, their team and our business’ needs.
  • A focus on colleague wellbeing – workshops, an employee assistance programme offering counselling and support, mental health training and a health cash plan.
  • We invest in colleagues’ careers and development through our leader and colleague development frameworks.
  • Defined Contribution Pension and attached life assurance.
  • Volunteering hours available to all colleagues to enable them to give back.
  • Savings at cinemas, gyms, holidays, days out, various shops and eateries and lots more
  • Enhanced leave
  • We celebrate colleagues who go above and beyond with a range of personalised recognition initiatives.


Ready to apply?

To apply, please use information provided in the advert and role profile to let us know why you’d be good for the job. Please submit a copy of your up-to-date CV along with a supporting statement. We'd also like you to send in a TikTok or Instagram reel (or use any social media platform you like) to introduce yourself as you’ll need to be confident in front of the camera This is your opportunity to creatively show us why you are the perfect candidate for this position – so let us know why Please send this in MP4 format to .

Interviews will take place in Frome.

We create an inclusive workplace that promotes and values diversity and believe that creating an environment where everyone, from any background, can do their best work is the right thing to do.

Aster is not a sponsorship organisation and all candidates will be required to verify their right to work in the UK prior to commencement of employment with the Aster Group & it’s subsidiary brands.