Brand Manager
2 months ago
CREATIVITY IS OUR SUPERPOWER . It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity
This position is accountable supporting the adapting and implementing of key marketing strategies defined by the Regional Brand Marketing Team and consistent with the Brand Activation Lead guidelines for the country.
The position will be part of the team of local experts in the brands/categories designated, driving expertise on the brands/categories he/she is in charge of. The position will ensure effective, creative and efficient implementation of marketing plans by working with agencies, visual merchandising teams, Consumer Products and Sales teams. Furthermore, the position will act as a Marketing interface with both internal and external customers.
What Your Impact Will Be:
Develop deep expertise of the market place, retail dynamics, consumer and shopper behavior Responsible for pricing (following Regional guidelines) and quotas in conjunction with sales (P&L, margin, forecasting) Select the line by channel/customer and manage product information, validate translations and localization of creative assets Drive consistent flawless execution of brand activation plans by ensuring effective implementation of brand strategies and action plans Coordinate communication plans following brand communication strategies:Act as a contact for the local media agencyResponsible for brand activities across traditional medias and for content placement if anyPartner with the local Digital Associate Manager to execute consumer engagement digital activities Develop and drive execution of brand retail activation plans (including franchise in collaboration with Consumer Products when appropriate: Merchandising strategies, tentpoles and promotions, POP etc.) Support the developing and implementation of country specific plans if needed Partner closely with Regional Brand Marketing and Communication teams, with local Sales, Consumer Products and local partners to drive sales, revenue and market share Contribute to driving customer engagement through presentations of product lines, brand plans, ad-hoc presentations to local Sales teams and key local customers Monitor business results and measure the effectiveness of plans and initiatives, taking corrective actions if necessary Manage local A&P BudgetEducation:
Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent qualificationExperience:
Proven experience and results at a Brand Manager level in Marketing, Customer Marketing roles in Toys, FMCG or licensed consumer goods, Apparel or the Health and Beauty industrySkills:
Build strong and effective relationships with a large number of stakeholders Strong competitive spirit, results oriented, with a clear desire to succeed Great tactical skills, ability to react quickly to changing situations Confidently able to work on own initiative and action oriented Strategic thinking ability and able to demonstrate creativity through the proposal of new business opportunities Collaborative partner to internal and external customers Ability to work on a wide variety of projects within deadlines Skilled in selling and influencing Fluent in written and spoken English with excellent communication skillsWhat It’s Like to Work Here
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.-
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