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Artist Relations

2 months ago

London, United Kingdom Native Instruments GmbH Full time

Artist Relations & Affiliate Lead

London or UK remote.

Who We Are

For over 25 years, Native Instruments has been at the forefront of sonic innovation. Guided by our mission to inspire and enable creators to express themselves, we develop integrated audio hardware and software solutions for musicians, producers, engineers, and DJs of all genres and levels of experience.

This dynamic team is at the forefront of developing innovative content marketing strategies, specifically tailored to engage deeply with the musician and creator community. Comprising creative strategists, storytellers, community and product experts, the team excels in crafting resonant, authentic narratives that connect with artists and creators on a personal level. Their work spans across various media – from digital campaigns to interactive workshops – always aiming to foster a supportive and vibrant community. Collaboration, diversity, and a genuine passion for the arts underscore every project, making this team a key player in driving meaningful engagement and building strong, lasting relationships with creators and musicians.


What You'll Do

As the Artist Relations & Affiliate Lead, you will be responsible for cultivating relationships with online content creators, influencers, and artists to drive revenue through strategic partnerships and Affiliate Marketing programs. Your duties will include:

Expanding Artist Relations: Partner with the Head of Artist Relations to engage diverse, high-value artists who align with our brand and have engaged fanbases. Activating Influencer Partnerships: Identify and engage with potential influencers and content creators in the music/audio production space, focusing on those who can reach target demographics in new and emerging markets. Creating Affiliate Marketing Strategies: Build and implement effective affiliate marketing strategies to incentivize product promotion and express company brand values, while hitting revenue goals. Supporting Product Release Campaigns: Align marketing campaigns with Native Instruments product release schedules. Collaborating on Effective Content: Work closely with artists and influencers to ensure they’re developing authentic and engaging content that highlights products’ unique functionalities and drives conversions amongst their following. Advancing Market Expansion: Utilize artist and influencer channels to help wider company efforts to break into new markets and demographics, particularly focusing on younger demographics and targeted territories outside the US and Europe. Providing Performance Analysis: Build active real-time data-driven reports that effectively measure the success of campaigns, relationships, and channels to guide efforts and validate costs and allocated resources.

What You'll Need:

Knowledge of online communities in and around music production, and established network of correlated relationships.  Experience with, and understanding of, Affiliate Marketing programs and associated workflows/processes. Outstanding written and verbal communication abilities, capable of crafting compelling messages for diverse audiences. Ability to articulate nuanced brand partnership communications that engage influencers and build loyalty. Skilled in analyzing media channel performance data to guide strategic decisions and demonstrate ROI. Deep passion for and understanding of the music industry, including the dynamics of music creation communities. Familiarity with the latest digital marketing tools and trends, adaptable to evolving technologies.

About Us