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VP Product, Media Futures Group
3 months ago
Description
Position at ChoreographWHO WE ARE
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.
We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.
The Media Futures Group (MFG) is a bespoke team within WPP that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results. The MFG team is made up of best-in-class integrated media experts who work together to enhance media’s contribution to Google’s business. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high-water mark in the media industry.
MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviours that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. This is a team empowered by limitless possibilities.
WHO WE ARE LOOKING FOR
We are seeking an VP, Product (Media Futures Group) who will play a high-impact role for one of GroupM’s most important clients, Google. Reporting into EVP, Product (MFG), you will be fully embedded within Google’s agency team, Media Futures Group (MFG), and work closely with the VP, Innovation & Automation, and VP, Data Management to deliver bespoke Product solutions to the MFG team. This role will be responsible for both developing custom products and integrating existing Choreograph products for the MFG team in alignment with the product strategy set by the EVP, Product.
This role will lead a ‘full stack’ product team comprised of product, software engineering, data engineering, data science, UX and enablement resources. You will also inherit an existing product portfolio with existing roadmaps, with the opportunity to work with the EVP, Product to expand, refresh and enhance.
WHAT YOU WILL DO
Product Vision: Spearhead the strategic direction for product on the account, ensuring alignment with client goals and priorities. Product Delivery: Lead the continual evolution of a product roadmap that meets client’s goals and priorities through iterative development. Be ruthless in prioritising to realize optimal business value. Customer Oriented: Champion a customer-focussed mentality, ensuring the products we develop address clear customer needs, and a keen focus on driving meaningful product adoption. Commercial Mindset: Partner with our commercial team to develop commercials models for the product we deploy on Google, ensuring the client recognizes the value it creates Team Leadership: Establish, motivate and mentor full stack multi-disciplinary teams, ensuring they have the environment to deliver their best work. Organizational Collaboration: Work closely with other leaders across different MFG and Choreograph teams, ensuring we work collectively to drive product delivery, adoption and value Provide Subject Matter Expertise: Act as a subject matter expert on the application of technology and AI within media, fostering thought leadership within the organization. Cultural Leadership: Champion a culture of diversity, inclusion, and belonging within the organization, fostering an environment where all team members can thrive and contribute to our success.WHAT YOU WILL NEED
Progressive experience in senior leadership roles, using data and technology to develop products that enable true competitive advantage and growth. Advanced knowledge in the way that media is planned, activated and measured, and a proven ability to use this knowledge to drive product vision and strategy. Client-focused and results-driven mindset, prioritizing the most important opportunities to drive growth and success for clients. Strong strategic thinking and problem-solving abilities, able to identify the appropriate course of action and see the longer-term, bigger picture. Experience leading teams of data and technical specialists to deliver ambitious and multifaceted product roadmaps. Strong interpersonal skills, demonstrating an ability to work well with and positively influence teams, clients, colleagues and sponsors. Excellent written and verbal communication skills, with the ability to present complex ideas in a clear and concise manner. Ability to navigate and drive organizational change within client and agency organizations, guiding stakeholders through the adoption process and overcoming resistance to change. A proactive and independent worker with a strong sense of ownership, and the ability to adapt quickly in demanding and dynamic environments. Ability and experience of working in a fast-paced, multi-market, matrixed environment, with an ability to work with agility and nurture strong relationships.Choreograph is the beating heart of data inside WPP’s media investment group, GroupM, the world’s leading media investment company responsible for more than $60 billion in annual media investment. Discover more about Choreograph at
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together
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