Digital Marketing Acquisition Manager

3 weeks ago

Bolton, United Kingdom AO Full time

About The Role

At AO Mobile, we're all about pushing boundaries and redefining what's possible in the mobile industry. You’ll be at the forefront of our mission, leading campaigns that captivate audiences, drive acquisition, and keep our customers coming back for more.

Not only will you lead, develop, and support our Performance Marketing team, you’ll enhance visibility and engagement with our big brands such as Google, Apple and Samsung All whilst driving revenue growth across the AO Mobile portfolio, including Mobile Phones Direct, Affordable Mobiles, and Buy Mobiles.We know we work better when we’re together, so all our AOers come into the office Monday - Friday. We collaborate more easily, have continual conversations, we’re more creative and give better support and all this makes us more motivated and even better at what we do.

Here's What You Can Expect To Be Doing

Management of the performance marketing channels to execute against the AO Mobile targets, including strategy, planning, forecasting, and reporting. Plan and manage marketing campaigns across various channels, including digital marketing (PPC, SEO, Affiliates, Paid Social) and social media. Ownership of the PPC and Affiliate programmes, including search and display advertising, monitoring budgets, bids and performance metrics to achieve maximum ROI. Create and execute on activities to drive on-going engagement with our mobile base aligned to our Customer Lifetime Value (CLV) and retention strategic vision. Work closely with the Digital Marketing Manager, channel managers and executives to test, learn and improve the CX and conversion rate of Performance Marketing visitors through better ads, landing pages and customer propositions. Ensure consistent branding across all marketing materials, adhering to AO brand strategy and approach. Manage and develop the Performance Marketing team, providing guidance and fostering a culture of continuous improvement.

A Few Things About You

Performance marketing experience working in a fast-paced commercial environment (ideally within the mobile industry). Demonstrated track record of working in performance marketing channels such as paid search, paid social, affiliate marketing and display advertising. Passionate about analysing data to inform channel performance reporting, insights, and ultimately decision-making Strong understanding of web analytics, attribution modelling and conversion tracking. Creative thinker with a passion for driving results and achieving business objectives through generation of innovative ideas. Proven experience in managing and developing marketing teams.

A Bit About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly - and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

Our Benefits

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.

Our Value Creation Plan; We've created a unique long term bonus plan for every AOer to share in our success, giving you the opportunity of an exceptional reward in return for exceptional business performance. Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us) Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future. Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more. Discounts; exclusive discounts across our product range. Family leave; Enhanced Maternity, Paternity and Adoption leave. Making a difference; 2 fully paid days a year to donate your time to any charity of your choice. On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks #LI-KP1

To see all our benefits and perks, visit our AO Benefits page.

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