Head of Marketing Technology

4 months ago

London, United Kingdom carwow Full time

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £ of cars were listed for sale through our Sell My Car service. 

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over billion annual views, sell million print copies of our magazines and have an annual web content reach over 350 million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do).

Our team of 500+ employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in 

THE ROLE

The newly created role of Head of Marketing Technology will own and deliver on the technical vision for our AdTech platforms to drive both our marketing activities and our rapidly growing retail media business. 

The role, which will report directly to our Director of Growth Marketing and with a dotted line into our Director of OEM & Media will help the business develop new ways to reach and monetise audiences and users as well as drive the performance of our existing advertising products whilst developing new and innovative advertising solutions for our car manufacturer partners. 

You will also have one eye to the future, predicting trends and ensuring we are well placed for structural changes to the market and able to capitalise on growth opportunities -as we scale as a business.. 

The role requires extensive strategic and operational experience in delivering MarTech and AdTech solutions whilst working with multiple stakeholders and cross-functional teams to achieve business outcomes. The success of the role will be measured through the efficient delivery of revenue-generating campaigns, increased marketing effectiveness and the advancement of our AdTech capabilities.


WHAT YOU’LL DO

We’re looking for an experienced AdTech professional to lead the vision across our content and commerce platforms. You will be working closely with the Customer & Marketing and OEM Media Sales Teams and other stakeholders to conceive, research and deliver technologies to offer best-in-class marketing and advertising solutions. 

You will help scope and specify technologies to fulfil current and future requirements and lead the evaluation of suppliers and their selection whilst working with Product teams and engineers to deliver and continually optimise partners to deliver value and operational excellence.

WHAT YOU’LL NEED

Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match. Ideally you’ll have

Extensive and comprehensive knowledge of ad technologies Demonstrable experience scoping, evaluating and implementing ad technologies (CDPs, DMPs, GAM essential and clean rooms) The vision to help build best-in-class client solutions for current and future requirements Experience identifying and implementing new monetisation and revenue opportunities  Experience working with multiple stakeholders to collect requirements and propose technical solutions- and influence the delivery of key strategic projects Deep understanding of the technical requirements and implementation process for key advertising technology partners and systems Knowledge of the evolving digital media landscape including identity, audience data and reporting trends Experience overseeing a delivery team to drive operational excellence and efficiency Exceptional interpersonal skills and the ability to influence through all levels of the organisation A data and growth focused mindset with strong analytical skills and a natural curiosity to interrogate data and identify opportunities for the business

INTERVIEW PROCESS 

Step 1: Video-call with a member of our Talent Team to find out more about your experience and why you want to work at Carwow Step 2: Video-call with Growth Marketing Director and Head of Product & Marketing Analytics Step 3: In-office task-presentation with the Chief Customer & Marketing Officer, Growth Marketing Director and Head of Product & Marketing Analytics Step 4: Video-call with OEM & Media Director

WHAT’S IN IT FOR YOU

Hybrid working Competitive salary to fund that dream holiday to Bali Matched pension contributions for a peaceful retirement Share options - when we thrive, so do you Vitality Private Healthcare, for peace of mind, plus eyecare vouchers Life Assurance for (even more) peace of mind Monthly coaching sessions with Spill - our mental wellbeing partner Enhanced holiday package, plus Bank Holidays  28 days annual leave 1 day for your wedding 1 day off when you move house - because moving is hard enough without work For your third year anniversary, get 30 days of annual leave per year For your tenth year anniversary, get 35 days of annual leave per year  Option to buy 3 extra days of holiday per year Work from abroad for a month Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies Bubble childcare support and discounted nanny fees for little ones The latest tech (Macbook or Surface) to power your gif-sending talents Up to £500/€550 home office allowance for that massage chair you’ve been talking about Generous learning and development budget to help you master your craft Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for Refer a friend, get paid. Repeat for infinite money

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally. 

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