Performance Lead

4 weeks ago

Daresbury, United Kingdom Fox Group International Full time

Fox Group International is a trailblazer in the beauty and aesthetic industry, offering a diverse range of aesthetic, cosmetic, and pharmaceutical products. Our innovative e-commerce platform has revolutionized the market, propelling us to the forefront of the industry. With a portfolio of industry-leading brands and a global presence, our growth trajectory is unmatched. Rooted in a supportive and inclusive culture, we provide an unparalleled opportunity for individuals to thrive and excel in a dynamic business environment at the forefront of commerce.

Now, we're on the lookout for a driven and forward-thinking Performance Lead to join our team. In this role, you'll spearhead our paid media efforts, shaping strategies and executing campaigns across various channels to drive business growth. If you're passionate about leveraging paid media to drive results and thrive in a fast-paced, innovative environment, we want you on our team

Requirements

    • Developing and implementing comprehensive paid media strategies across multiple channels, including paid search, paid social, display, and emerging platforms.
    • Conducting audience research and segmentation to identify target audiences and optimise campaign performance.
    • Creating and testing engaging ad creative, working with creative & marketing team to brief in assets, create compelling messaging, and precise targeting strategies to enhance engagement and conversion rates.
    • Executing effective paid search campaigns across various platforms, such as Google Ads, Bing Ads, and other search engines.
    • Performing keyword research and analysis to optimize campaign performance and drive qualified traffic to our website.
    • Monitoring and adjusting bidding strategies to maximize return on investment (ROI) and achieve campaign objectives.
    • Executing impactful paid social campaigns on platforms like Meta, LinkedIn Ads, Snapchat and Pinterest.
    • Conducting insightful A/B tests on audiences and creative, providing comprehensive findings on a monthly basis.
    • Creating new, more specific audiences by leveraging data from platforms like CRM platform Klaviyo and Google Analytics.
    • Managing display advertising campaigns, including A/B testing of standard display creative and exploring opportunities in new channels.
    • Identifying and exploring potential opportunities in other performance advertising channels such as radio, Spotify, and DAX.
    • Providing regular reporting and analysis of campaign performance, identifying valuable insights and optimization opportunities.
    • Collaborating with cross-functional teams to ensure accurate tracking and attribution setup, utilizing tools like Google Analytics and Supermetrics.

Benefits

  • 4 day working week (8:30-5:30 Monday – Thursday) at our HQ in Warrington, just off J11 of M56
  • Great salary (DOE)
  • Enhanced Maternity and Paternity pay
  • On-site parking (office ideally reached by car)
  • Quarterly staff events
  • Funding for staff training
  • Private healthcare insurance
  • Enhanced pension contribution
  • Free access to Headspace app
  • An exciting, fast paced working environment

 

If you have experience as a Paid Media Manager PPC Manager, or something similar, then we would love to hear from you. We welcome candidates from all sectors to apply. This could be your opportunity to join an industry leading, rapidly growing company giving you the chance to take your career to new heights.

Fox Group International is an equal opportunities employer and we are determined to ensure that no job applicant receives less favourable treatment on the grounds of personal or protected characteristics.

 

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