Senior Digital Marketing Manager

1 month ago

Daresbury, United Kingdom Fox Group International Full time

Do you fancy working 4 days per week, without taking a pay cut? If the answer is yes, read on… 

Fox Group International are one of the leading providers of aesthetic, cosmetic and pharmaceuticals products. We are a beauty & aesthetic business that have disrupted the market with an innovative e-commerce platform. With a number of industry leading brands, and international reach, our success and growth over recent years has been significant and shows no sign of slowing. Boasting a very down to earth and supportive culture, we offer an enviable opportunity to develop your skills in an innovative business at the cutting edge of commerce. 

Fox Group operate internationally and have a group corporate structure, so this is a unique opportunity to join an exciting, fast paced working environment with a rapidly growing team. 

Why join Fox Group International? 

  • 4 day working week (8:30-5:30 Monday – Thursday) at our HQ in Warrington, just off J11 of M56 
  • Competitive salary (DOE) 
  • Opportunity to make a significant impact and drive the digital marketing strategy for a fast-growing company. 
  • Enhanced Maternity and Paternity pay 
  • On-site parking (office ideally reached by car) 
  • Quarterly staff parties 
  • Funding for staff training 
  • Private healthcare insurance 
  • Enhanced pension contribution 
  • Free access to headspace app 
  • An exciting, fast paced working environment 

Responsibilities: 

As the Senior Digital Marketing Manager, you will be responsible for developing, implementing, and managing our digital marketing strategies across various platforms. With a primary focus on paid social, paid ads, SEO, and Ecommerce, you will play a pivotal role in driving traffic, engagement, and revenue growth. 

  • Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and sales revenue. 
  • Manage and optimize paid social media campaigns (Facebook, Instagram, LinkedIn, etc.) to maximize ROI and reach target audience segments. 
  • Oversee the planning, implementation, and optimization of paid advertising campaigns across multiple platforms, including Google Ads and display networks. 
  • Lead SEO initiatives to improve organic search rankings, increase website traffic, and enhance overall online visibility. 
  • Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall business objectives and Ecommerce strategies. 
  • Line manage, coach and develop the Digital Marketing, CRM and Ecommerce team. 
  • Utilize data analytics tools to track, measure, and report on key performance metrics, providing actionable insights to optimize campaign performance. 
  • Manage relationship with external agency on development of various strategic plans and execution  
  • Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting across our websites working closely with tech and sales to implement changes. 
  • Develop and implement ecommerce strategy in order to improve conversion rate across sites. 
  • Present and contribute in Senior Management meetings in order to improve the overall business strategy.  
  • Monitor and analyse Conversion Rate, Bounce Rate, AOV, Exit Rates, Traffic and create action plans in order to enhance and maximise performance. 
  • Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, continually seeking opportunities for innovation and improvement. 

About you: 

  • A minimum of 5 years’ specialising in paid search, CRM and ecommerce, including leading a team. 
  • Strategic experience developing ecommerce activities. 
  • In-depth knowledge of digital marketing tools and platforms, including but not limited to Facebook Ads Manager, Google Ads, Google Analytics, SEMrush, etc. 
  • Well versed in most major ecommerce platforms (Woo Commerce a plus), online tools and back-end systems. 
  • Data driven and extremely analytical. 
  • Thrives in a fast-paced working environment. 
  • Ambitious and keen to develop within the team and within a company experiencing a strong period of growth. 
  • Previous aesthetics/beauty experience would be preferred, but not essential. 

If you have experience as a Ecommerce Lead, Ecommerce Manager, Digital Marketing Lead, Digital Marketing Manager or Head of Digital Marketing, we would love to hear from you. We welcome candidates from all sectors to apply, for example retail, fashion, beauty, cosmetics, or pharmaceuticals. This could be your opportunity to join an industry leading, rapidly growing company giving you the chance to take your career to new heights.  

Fox Group International is an equal opportunities employer and we are determined to ensure that no job applicant receives less favourable treatment on the grounds of personal or protected characteristics. 

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