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Marketing Manager
3 months ago
We are seeking a highly motivated and experienced Marketing Manager to join a a company in the education sector. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive growth and increase brand awareness. In this role, you will collaborate with cross-functional teams to create innovative marketing campaigns and initiatives that align with our company's goals and objectives.
Responsibilities- Develop and execute marketing strategies to achieve company objectives and targets.
- Plan and manage marketing campaigns across various channels such as digital, social media, and traditional advertising.
- Conduct market research and analysis to identify opportunities for market penetration and growth.
- Create and manage content for marketing materials, website, and social media platforms.
- Build and maintain relationships with key stakeholders including clients, partners, and vendors.
- Measure and analyse the effectiveness of marketing campaigns and adjust strategies accordingly.
- Stay up-to-date with industry trends and best practices to identify new marketing opportunities.
- Collaborate with the sales team to develop lead generation strategies and drive revenue growth.
- Manage and allocate marketing budget effectively to maximise return on investment.
- Develop and track marketing metrics and report on performance to management.
- Carry out email marketing
Requirements
- Bachelor's degree in marketing, business, or a related field.
- Proven experience as a Marketing Manager or a similar role.
- Strong understanding of marketing principles, strategies, and practices.
- Excellent written and verbal communication skills.
- Ability to think creatively and strategically.
- Proficiency in digital marketing platforms and tools.
- Strong analytical and problem-solving skills.
- Ability to work independently and in a team environment.
- Detail-oriented with strong organizational skills.
- Ability to manage multiple projects and deadlines.
- Knowledge of the [specific industry] is a plus.
