Senior Marketing Executive

2 months ago

Wakefield, United Kingdom Gravity Head Office Full time

We are
Gravity, where having fun matters



We are
Gravity, we are the UK’s biggest name in active entertainment. Fun is our key
word, where our sites offer up to 30 activities from e-karting to augmented
reality bowling, and much more. 



We are now inviting
applications for a Senior Marketing Executive who will be based in our Head
Office in Wakefield and will be our subject matter expert on PPC and SEO – you
will tasked with driving our online visibility.



What you’ll
be doing…



As a Senior Digital
Marketing Executive and PPC Manager, you’ll specialise in driving online
visibility, traffic, and conversions through a combination of search engine
optimization (SEO) and pay-per-click (PPC) advertising. You’ll manage and
optimize digital marketing campaigns across various platforms, analysing data
to maximize ROI, improve ad performance, and enhance user engagement.



You’re already familiar
with keyword research, strategic planning, and leveraging analytics tools to
refine targeting and bidding strategies, ensuring that the business achieves
their marketing objectives efficiently and cost-effectively. You also stay updated
with industry trends to maintain a competitive edge in the fast-evolving
digital landscape.



Your main
Responsibilities:



·       
SEO
& PPC Optimisation: Whether it’s SEO or PPC, you’ll know exactly what to do
and how to make the most of those channels.



·       
On-page
and Off-page SEO: You’ll know what affects online visibility and how to get the
best possible result from your efforts.



·       
Technical SEO: You’ll be responsible for
ensuring that the website is technically sound by addressing factors like site
speed, mobile-friendliness, crawlability and the structuring of data.



·       
PPC
Campaign creation: You know how to plan, create and manage campaigns across
Google Ads, Bing, Meta advertising and reaching well-defined customer segments.



·       
Audience Segmentation: You will know how
to reach a specific segmented audience and make it look like complete magic.



As you may have guessed
SEO and PPC are strong skills needed to make this role your own



A little
about you



·       
A bachelor’s degree or an equivalent Marketing qualification



·       
At
least 3 years’ experience working in marketing across online and offline
channels in a similar role



·       
You’re
a highly analytical person who is naturally inquisitive. You have an interest
in Digital marketing and know how to confidently allocate paid-marketing
budgets.



What’s in
it for you?



·              
A salary up to £40,000



·              
Career development potential – we love to promote and develop from within



·              
Central location, close to train station and major bus routes



·              
Discounted rates for Gravity sites and products.



·              
Employee Assistance Program



·              
Contributary health insurance



·              
Subsidised food and drink on sites



·              
You will be based in our state-of-the-art head office, where we probably have
the best pool table and darts boards in Wakefield



And best of
all you will be joining a fun team, with a great company culture



#wearegravity
#tigwag



 



 

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