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Creative Design Lead

3 months ago

Andover, United Kingdom Twinings Full time
DescriptionGreat People Work Here

In Twinings UK&I we are on a stimulating journey of transformation as we seek to achieve our exciting goal of becoming a leading brand in wellbeing drinks.  We have created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.

As we reimagine the role of Twinings and tea in daily routines, we're also transforming our business to make a more meaningful and relevant impact on our consumers' lives. With exciting investments in brand building and digital transformation, we're introducing a new role that marks a significant step forward in our journey. This is a thrilling opportunity to better serve our community and make a positive difference in their lives, and we'd love for you to be part of it. 

In this role, we're seeking more than just a designer. We want someone ready to step into the spotlight and infuse their creativity into a brand that's bringing a fresh voice to the wellbeing drinks category. You'll seamlessly transition from crafting ideation and concepting to perfecting design details and artwork. This isn't your typical in-house design role—you'll be translating communication strategies into compelling storytelling and creative work that dance around the entire brand experience. 
Key ResponsibilitiesThe role will have 3 key areas of responsibility. 

Creative guardian (c.10% of time): 
  • You’ll be responsible for translating our brand positioning and brand design principles to refresh our creative vision and guidelines for how we show up as a brand. 
  • Inspiring the continued roll out of the creative vision you’ll be the ‘chef at the pass’ ensuring all content is to our exacting standards and consistent. 
  • Oversee content lifecycle within the Digital Asset Management (DAM) system, from entry to archive, ensuring all content is up to date and meets aligned quality standards. 
Hands-on Content Design, Art working and Production (c.65% of time):
  • Digital Content Creation and Art working: Leveraging your awareness and technical expertise of digital media and evolving online platforms you’ll be design content across digital channels such as Email, landing pages, Amazon, Display, Online Grocery Channels. 
  • Social content creation – Leveraging awareness of social media trends and working with our social media lead to inject the correct tone and creative direction to bring the brand to life on social. 
  • Shopper marketing – working with our shopper design lead and leveraging shopper insights and best practice you’ll be creating artwork for print and digital adverts and in-store POS that makes us impossible not to notice us or buy us. 
  • Packaging and Innovation: Occasionally you’ll be making packaging artwork tweaks and mocking up pack or NPD concepts or innovation ideas to help bring ideation to life.  
  • Internal Communications – work with internal comms manager to design of internal comms material when required.  
Campaign and Content Concepting and Planning (c.25% of time): 
  • Campaign ideation: you will translate campaign briefs into cohesive and compelling campaigns and brand story telling with clarity of how this should be designed and personalised for specific channels and audiences. 
  • Editorial mindset: Through your in depth understanding of our communication strategy and brand positioning you’ll continuously seek content opportunities to deliver more meaningful consumer experiences through brand storytelling. 
  • Content and publishing calendar: you’ll own the calendar ensuring optimal scheduling and coordination of content across different channels. 

Skills, Knowledge and Expertise
  • BTECH HND or higher in Graphic Design /content / Marketing
  • Minimum of 5 years experience working In-house or agency.
  • Hands-on creative, conceptual thinker, natural storyteller and born Art Director
  • A strong creative eye for both visual and written content with excellent attention to detail
  • Creatively connected, you know the best collaborators to elevate the output from - copywriters, photographers, digital, animators, videographers etc.
  • Using insight and data to ensure your creative solution is both engaging and effective is your natural approach.
  • Continuous improvement approach, actively seek feedback and learnings on the effectiveness of your work. 
  • Highly organised and adept at scoping and leading multiple projects at any one time
  • Aware of current creative trends and tuned in to the world of lifestyle, health and wellness, popular culture to ensure your work is highly relevant, engaging, and entertaining.
  • A portfolio brimming with a variety of creative and effective work that showcases your experience and knowledge of multiple channels and platforms.
  • Proven pedigree of embracing technology, digital and innovation in your work
  • Demonstrable understanding of ecommerce, including direct-to-consumer, online grocery, marketplaces, and Amazon. 
  • Proficient in using creative and content creation tools such as Adobe Creative Cloud, Canva, Digital Asset Management

Benefits
  • Yearly bonus based on personal contribution and financial performance 
  • Flexible working options 
  • 25 days holiday plus 8 bank holidays and the option to buy and sell holidays 
  • Onsite Gym and Wellbeing Centre 
  • Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more 
  • Pension scheme with your contributions matched for up to 10% of your salary 
  • Cycle to work scheme 
  • SimplyHealth Cash plan 
  • Onsite Staff shop and online staff discounts 
  • Electric Car Scheme
  • Four week Digital Nomad 
  • Opportunity for a variety of marketing leading development opportunities 
  • 2 recharge days a year to pause and get back on top and thriving 
  • Birthday day off 
  • Inspiring connection events in line with our exciting wellbeing vision
Twinings has become one of the world’s most loved tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing. We are passionate about tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century. 
More than 300 years later, the passion for tea is still here - and so are we We still sell tea from Thomas's shop, and we still work hard to bring the most exciting new blends to tea lovers around the world. Now, we have over 500 varieties and our teas are cherished all over the world. Our expert master blenders taste more than 3,000 cups of tea every week. So you can be sure the next cup you taste will be every bit as good as the one yesterday or the day before.

How we feel about Diversity, Equity & Inclusion

TwiningsOvo is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We seek to create a diverse, equitable & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, colour, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age or any other status protected by law and are committed to going above and beyond in fostering diversity across our workplace. Applicants may be entitled to reasonable adjustments under the terms of the Equality Act. A reasonable adjustment is a change in the way things are typically done which will ensure an equal employment opportunity. Please inform our Recruitment or HR Shared Services team if you need any assistance completing your application or to otherwise participate in the application process.