PPC Executive/Specialist

2 months ago

Oldbury, United Kingdom The Selection Partnership Ltd Full time
PPC/Pay Per Click Executive, Oldbury, £30-35k  My client is one of the leaders within their Market Sector, having built a reputation based on quality, they are now seeking a dedicated PPC Executive to join their growing Internal Digital Department. 

The successful person will have previously been a background in developing/implementing successful marketing campaigns utilising paid and organic traffic, experience of Google and Meta is essential. 

Prior exposure to campaigns and audience setup in Meta would be beneficial along with an understanding of ecommerce and conversion attribution.
 Responsibilities:
  • Create, place and schedule all Paid Marketing/Advertising across a variety of digital platforms including Google Ads, Meta, Pinterest, YouTube etc.
  • Maintain company image, and promotional objectives, and adhere to terms and conditions when building ads and ad copies.
  • Create and build campaign strategy - to include keyword research and competitor analysis.
  •  Plan, develop, implement, and optimise all paid marketing campaigns and channels and track success, to include reporting back on findings.
  • Continuously look at ways of improving paid advertisements by increasing CTR, conversion rates, and increasing ROAS - so going forward budgets can altered to fall in line.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and all areas of paid search following corporate objectives.
  • Landing page optimisation / implementation.
  • Maintain and monitor keyword bids, daily and monthly budget caps, impression share.
  • Test, implement, and optimise digital search campaigns as well as paid social media campaigns.
  • Keep up to date with the latest industry news, and best practices.
  • This role will also involve elements of SEO so a good understanding and experience of this would be beneficial.

Requirements: 
  • Ideally c2 years commercial experience in a similar role.
  • Good understanding of Google and Meta.
  • Good understanding of reporting platforms such as Analytics and Data Studio. 
  • Excellent knowledge of advertising platforms. 
  • Ability to maintain brand consistency, engaging, and professional marketing advertisements.
 You must be UK based and able to commute to the company’s office in Oldbury Monday to FridaySponsorship is not available so you will need to have full leave to remain.

About The Selection Partnership Ltd:

The Selection Partnership (TSP) was formed in 1986 by experienced recruitment consultants to assist in solving the UK recruitment problems of client companies. We now operate from offices based in Central Birmingham (The Jewellery Quarter).Technical Division: recruits predominately for Engineering and Manufacturing clients. Positions we have recruited include Design Engineers, Toolmakers, CAD Designers/Technicians, CAD/CAM Engineers, CNC Setters/Operators/Programmers, Procurement/Purchasing/Buyers, Stock/Materials Control, Quality, Fabricators/Welders, Technical/Engineering Project Managers, Production/Maintenance/Service Engineers/Management etc. Sales & Support Division: recruits across a broad range of B2B sectors, requirements we have worked on have included Sales Support/Order Processing, Customer Services, Internal Sales/Telesales, Field/Area/Territory Sales, Account Executives/Managers, Business Development Professionals, Export, Sales Engineering and General Managers. We also recruit Back/Middle Office Support personnel including Administrators, Credit Controllers, Sales/Purchase Ledger, Accounts, Bookkeepers and Payroll etcCreative Division: recruiting on a national basis covering Agency, Design & Print, Signage, Packaging, POS, Events/Exhibitions and Conferencing. Positions filled have included: Account/Project Handlers/Managers, Events Managers, Estimators and Sales/New Business, Marketing (On/Offline), Social Media, Content Managers, Public Relations, Copywriters, Web Designers/Developers, Artworkers, Mac Operators, Graphic/3D Designers, Print Finishers, Printers and Production personnel etc. In addition we have also recruited for companies in other market sectors who have their own Internal Design, Marketing and Events Teams/Departments.Interiors Division: We have successfully recruited within the Shopfitting, Interiors, Joinery and Construction marketplaces for many years. Working throughout the UK our client base ranges from small independents through to multinationals. Positions filled have included: Sales/Business Developers, Estimators, Surveyors, Joiners, Contracts/Account/Project/Site/Installation/Operations Managers, 3D/Graphic Designers, CAD Designers/Technicians etc.Environmental/Services Division recruits nationally and our clients include Water Treatment, Water Hygiene, Legionella, Environmental, Health & Safety and Facilities Companies as well as Organisations who have their own Internal Departments and Teams. Positions we have successfully filled include, Graduate Trainees, Technical/Operations/Contracts Manager, Legionella Risk Assessors, Chemists, Plumbers, Sales/Service/Water Hygiene Engineers, HSQE, Buildings and Facilities Professionals, to name a few.

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