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Digital Marketing Manager

1 month ago

Buckinghamshire, United Kingdom Virgin Experience Days Full time

We're looking for a Digital Marketing Manager (B2B) to join our B2B Sales team, Virgin Incentives. 

The B2B/Sales team brings extraordinary incentives to the corporate world, showcasing the very best of what the Virgin family has to offer through employee rewards. We own this revenue stream and drive growth by providing clients with outstanding service, a tireless work ethic and a commitment to welcoming new businesses on board in the best possible way.


Why we want you

We are looking for a Digital Marketing Manager (B2B) to come and join our amazing Virgin Incentives team to create and execute our digital marketing strategy. 

Virgin Incentives are the B2B arm of Virgin Experience Days and are very ambitious to grow our new business sales channels by digital marketing and brand awareness. On the back of our best ever year and lots of untapped potential to grow, this is a great opportunity for a like minded candidate to come and be the heart of our brand 

We are looking for someone who is proactive, a team player and is looking to work for a great company who will empower you to own your role 

This role is hybrid with 3 days based in our Bourne End, Bucks (SL8 5YS) office and 2 days working from home.  

We need you to help us:

In both the UK and USA: 

  • Drive and grow lead generation through digital marketing
  • Increase the brand awareness of our corporate divisions
  • Understand performance and be data driven to proactively direct our efforts
  • Grow our omni channel marketing


Role Responsibilities:

  • Lead and manage UK and USA B2B Digital Marketing strategy
  • Line Management for our B2B Marketing Executive (UK based)
  • Driving our digital lead generation for B2B through email, social media, PPC, SEO and events
  • Creating new business email campaigns in both territories
  • Leading our PR Agency relationship managing media coverage across HR and B2B publications
  • Liaising with our external marketing partners 
  • Drive social media channels and new business events
  • Developing a strategy and executing our UK and USA Marketing Plan
  • Reviewing and understanding the data from the B2B marketing channels and enhancing performance
  • Understanding the industry we play in and how we make sure we are forefront in our space
  • Managing our Virgin Incentives website, gift card websites and ‘for business’ pages
  • Marketing budget

What you'll need:

  • Proven B2B Digital Marketing expertise 
  • Digital lead generation experience through the following channels:
    • PPC
    • SEO / SEM
    • Website optimisation
    • Email marketing
  • Understanding of the UK and USA B2B Market (preferred) 
  • Audience persona and segmentation 
  • CRM experience and understanding (Microsoft Dynamics)
  • Understand of data platforms like GA4 / Google Adwords / Bing
  • Creation and execution of B2B email marketing campaigns
  • Knowledge of the US market (desirable)
  • Industry experience (desirable)
What's in it for you?

  • Work from our modern offices based in Bourne End, Buckinghamshire (SL8 5YS)
  • Make use of our hybrid working policy (3 days office based, 2 days remote)
  • Free breakfast in the office (cereal, toast, spreads, fresh fruit, coffee, tea)
  • Enjoy Flexitime, working core hours of 7.5 hours per day with one hour for lunch; flexible starting and finishing times 
  • Access to an award winning employee assistance programme to support your health and wellbeing
  • Generous health cash plan
  • £150 to spend each year on our experiences, for you to enjoy our products yourself
  • Access to our discounts scheme within the Virgin Group (Virgin Family Membership)
  • Share extraordinary experiences with your friends and family with a discount