Ad Sales Planning
2 months ago
Job Description
Trainline Advertisings vision is to offer the most marketplacecentric advertising to connect rail and coach travellers with advertisers at the right moments Trainline Advertising will enable advertisers to engage with our customers through the entire marketing funnel from awareness through to purchase and loyalty
About the Role
We are looking for a highly motivated and detailoriented Ad Sales Planning amp; Optimisation Manager to join our Advertising team You will play a crucial role in managing and optimizing our digital advertising campaigns across various clients and platforms The role broadly covers three areas of responsibility: 1 assisting the ad sales team with media plans and pitches 2 successful execution and optimisation of programmatic and direct advertising campaigns 3 client relationship management to nurture and grow our advertising accounts and 4 establishing internal operational processes related to the sales and execution of onplatform and offplatform campaigns
You will work crossfunctionally with internal teams including Ad Sales Supply Brand and Marketing to achieve these objectives The ideal candidate will have a proven track record in ad operations a deep understanding of the digital advertising landscape and ad technologies and is an expert in Google Ad Manager
What you will do
Manage relationships and grow revenue from existing advertising accounts across programmatic and direct
Oversee the endtoend execution of digital advertising campaigns including campaign setup trafficking and monitoring to ensure accurate and timely delivery of ads
Continuously monitor campaign performance and implement optimization strategies to maximize performance and revenue
Generate regular reports on campaign performance including key metrics trends and actionable recommendations for optimization
Resolve ad delivery ad quality and technical issues liaising with the relevant teams for support as needed
Define implement and manage operational processes that support growth of Trainline advertising business across both programmatic advertising and direct campaigns
QualificationsWhat You Will Need
You will be a smart datadriven commercially minded individual ready to take on the exciting opportunity of being a founding member of an ad organization within a business with meaningful growth and purpose
3 years of relevant experience in the advertising sector either publisheragency side or in ad tech focusing on operations
Mastery of working in and troubleshooting across adservers and programmatic buyingselling platforms Google Ad Manager experience essential
Deep knowledge of ad tech and experience managing relationships with advertising clients DSPs and other vendors
Demonstrated experience in extracting actionable insights and developing business strategies from data
Demonstrated experience with building and nurturing client relationship management
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