EMEA Marketing Manager Growth Platforms

3 months ago

Haddenham, United Kingdom McCormick & Company Full time

 

EMEA Marketing Manager Growth Platforms

Haddenham, UK

 

Reporting into the EMEA Growth Platforms Director, you will work as regional lead for the Herbs, Spices and Seasonings strategy across our EMEA business; leading the development and shape of our 3 year strategy for the product pipeline across both renovation and innovation. Working closely with the Local Marketing teams you will identify growth opportunities to implement with the cross-functional teams including Commercialisation, Insights, Graphics Design, R&D, Supply Chain and Culinary, as well as external agencies when needed, to deliver scalable, winning plans to drive McCormick Sales, Share & profitability.

 

Insights & Analytics:

  • Leveraging ongoing business analytics to monitor Category & NPD performance across the EMEA region
  • Ongoing consumer trends & research, you will be the consumer insights expert for your dedicated focus areas
  • Working closely with our Insights & Analytics team you will turn datapoints and research into insights and insights into actions, to identify category innovation and renovation opportunities across the EMEA region
  • Support NPD & renovation post evaluations with actionable insights & build learnings into future plans
  • Build and deliver regular business presentations to key stakeholders and senior leaders across local markets, the regional and global teams.

 

Strategy & Plans:

  • Lead the Development of the 3 year strategy for Herbs, Spices and Seasonings, using this to shape the product pipeline & activation plan for your areas & input into the annual EMEA regional brand plans
  • Lead the development & delivery of innovation and renovation through all stage Gates, gaining continued stakeholder alignment as you do so, whilst working with key functions from ideation through to execution & Go to Market
  • Input into the preparation of Quarterly Global Innovation Updates to Senior Leadership teams
  • Support our sustainability roadmap to deliver against our goals
  • Act as key regional lead for your portfolio, liaising with wider global teams where relevant

 

 

Commercial:

  • Accountable for the delivery of agreed innovation targets with P&L responsibility
  • Contribute to the product life cycle management, driving efficiencies through simplification
  • Partner closely with category management, sales and omnichannel representatives across markets to define optimum channel strategies

 

Team and personal leadership:

  • Manage team of two experienced direct reports; empowering them to lead and drive their areas of responsibility and get the best out of them
  • Manage workload and priorities for overall team and balancing resources where/if needed
  • Balance short term priorities with longer term deliverables
  • Demonstrate active listening and collaboration with key stakeholders across the business and ultimately determining the right action plans; influencing teams where needed to bring them on board with the priorities and plans

 

 

CANDIDATE PROFILE

  • Proven track record: successful experience working within FMCG Innovation & Brand-Building at the relevant level
  • Strong experience in line management: supporting and empowering your team to grow and develop
  • Curious, data-driven & analytical: you will excel working with the likes of Nielsen, Kantar, Google Trends and Ad hoc research to perform analysis & turn insights into actions
  • Full mix marketing: Ideally someone with experience beyond Innovation and Renovation; meaning they are able to understand the overall picture and influence of the various marketing levers and the role I&R can play within this
  • Consumer-Centric: you will naturally place the consumer at the heart of everything you do & will excel at driving insight from market research & trends data, be comfortable working with a variety of research methodologies and a multitude of agencies
  • Expertise in NPD and renovation: Excellence in NPD development, execution & portfolio management, influencing and collaborating to drive what’s needed to grow against a clear category vision
  • A sense of ownership: you’ll see your area as your own business & love to roll up your sleeves & get stuck into building & leading your platform & brands growth
  • Prioritisation: Strong project leadership experience of managing multiple projects & strong ability to prioritise when and where needed
  • Cross-Functional team player: building strong relationships across departments within EMEA, you’ll naturally take everyone with you & work as one team to deliver against one common goal
  • Positive, can-do spirit: you’ll bring bags of energy & enthusiasm to driving your platform growth
  • Entrepreneurial mindset & ability to challenge the status quo: acting like an owner you will identify new challenges and tackle them in innovative and lateral ways, striving to push boundaries and build transformational thinking on your portfolio
  • Passion for food: ideally someone who is a “foodie” and always looking for their next inspiration

#LI-DNI

As an Equal Opportunities employer, McCormick is committed to a diverse workforce.

 

 

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