Commercial Executive

3 weeks ago

London, United Kingdom SSP Group Full time

About the Role

To execute a commercial plan for a brand or small portfolio of brands within a category e.g. Casual Dining & Bars, Coffee & Bakery, Retail. To support the delivery of EBITDA growth from like-for-like sales and gross margin improvement activity.

What you'll be doing:

Prepare and submit marketing briefs to access marketing services such as NPD, creative design, marketing planning and brand development which are provided by the Group Marketing function Track the progress of briefs and ensure delivery to time and budget Once a commercial initiative is signed off, ensure successful implementation through internal stakeholders process & operational teams Support periodic tracking of brand performance (e.g. if achieving top line sales & GP targets) Support full rollout across the brand, additional brands or product category Course correction where testing and learning has been applied to commercial initiatives and changes need to be made in order to optimise Support the delivery of range, pricing and POS for units Support full rollout of new systems ( e.g. symphony, mercury and tent kites) Maintain brand support material for the brand or brands, including brand standards, point of sale guides, brand templates, equipment lists, product lists, price bands, and local marketing Monitor competitor activity (new products, promotions and pricing) on a regular basis to support commercial proposals and highlight any opportunities to the Commercial Manager Monitor compliance of commercial activity through structured site visits, recognising opportunities and recommending feedback to relevant stakeholders Liaise with relevant teams to ensure availability of products and maintenance of stock levels at sites and central distribution to agreed targets Respond to ad hoc brand queries from operational, and cross functional teams within a timely manner

Key Working Relationships
External:

Suppliers Clients

Internal:

Wider UK Commercial team (Commercial Analytics, Trade Marketing, other Commercial Executives and Managers who look after different brands) Marketing team (NPD/culinary, creative and design services, innovation) Operations teams Procurement and supply chain Data and EPOS Teams Customer Care

To be successful in this role you will need:
Essential:

Some experience of using price, range, display and space, upselling, margin or category optimisation to deliver commercial results Knowledge of external trends in the food and beverage and/or grocery industry (depending on brands allocated) Good understanding of the operational reality in units i.e. a good understanding of waste management and minimisation, labour planning and optimisation, equipment, space and layout etc. Proficient user of Word, Excel, PowerPoint and brand and category management systems Effective verbal and written communication Flexible and adaptable approach Ability to work at pace and effectively prioritise competing demands on time

Desirable:

Analytical and commercial Good attention to detail Data-driven

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