Retailer Marketing Manager

2 weeks ago


Leatherhead, United Kingdom Hyundai Full time
Responsibilities

 

  • Develop and execute retailer marketing activities, driving leads to the network and helping these convert to sales.
  • Support the retailer network with marketing assets and programmes and ensure brand compliance and full network engagement.
  • Manage the Hyundai Retailer Marketing Service (HRMS) agency to deliver marketing programmes that provide a consistent brand image, supporting national and global campaigns. 
  • Manage and evolve quarterly tactical marketing campaigns for retailers across a range of sales channels, including new, fleet, Approved Used and Motability, in accordance with Hyundai UK priorities and direction.
  • Work with the sales and supply teams to understand commercial priorities and agree the focus of the quarterly campaigns.
  • Work in conjunction with agencies, ensuring they are fully briefed on objectives with the resulting activity delivered on brand, on time and to budget.
  • Work with the Product team to provide retailers with effective product launch campaigns, including brochure, digital and point-of-sale materials.
  • Give guidance to the retailer network via the extended retailer marketing team on campaign strategy and deployment.
  • Work with the Brand Communications Manager to ensure the brand message runs through all tactical marketing, ensuring campaign creative and messaging is aligned for each customer touchpoint.
  • Create, develop and produce digital brochures.
  • Oversee production of materials within the retailer network, including point-of-purchase materials, specifications for silent salesmen and re-purposing of ATL materials and social content for use across retailer screen infrastructure.
  • Develop and communicate retailer guidelines, including latest brand and compliance requirements.
  • Conduct site visits to discuss and assess marketing compliance and opportunities.
  • Work with the appropriate colleagues to assist in the planning and execution of all tactical Retailer event activity, including used, fleet and aftersales. 
  • Set and report on KPIs and targets. Analyse retailer marketing performance and set recommendations for the future, demonstrating how we are pushing the brand forwards.
  • Manage budgets effectively including robust cost control.
  • Maintain strict adherence to the Hyundai Brand Identity; ensure consistency and conformity in all internal and external communications across all areas of the network. 
     
Person Specification

 

  • A proficient marketing professional with a firm understanding of key marketing principles
  • The ability to “make things happen” 
  • Understanding of the automotive marketplace and a passion for automotive – but experience within an automotive OEM is not a must
  • A strong eye for insights that can feed creative and marketing strategies
  • Project management skills are vital; managing budget, maintaining a schedule and ensuring the campaign output achieves the objectives are vitally important
  • Agency management experience
  • Strong communication skills with an ability to build strong relationships outside of your own team
  • Ability to influence and guide internal and external stakeholders at all levels of seniority
  • Analytically minded with a good understanding of data
  • Excellent organisational skills, with an ability to prioritise
  • Efficient and exceptional attention to detail
  • Capable of working under pressure and tight deadlines
  • People management skills and talent development 
     


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