CRM Manager
3 months ago
Job summary
At CHEC we put patient care at the heart of everything we do, and we strive to deliver exceptional patient and partner communications. We are seeking a CRM Manager to join our Marketing and Events team, to help us build and nurture strong relationships with our key audiences. This is a very exciting time to join CHEC as we are experiencing significant growth, and we are looking for a talented individual to join us.If you are data driven with a passion for email marketing, we want to hear from you
Main duties of the job
About the RoleReporting to the Head of Marketing and Events, you will be responsible for ensuring that all email and SMS communications enhance engagement and ultimately drive loyalty.Were looking for someone who is passionate, data driven and agile. Someone who thrives in a fast-paced environment, a forward-thinker and all-round communicator, playing a pivotal role in the growth of marketing team.
About us
About CHEC Community Health and Eyecare, or CHEC as we like to be called, are a leading provider of NHS services in the UK, with an established group of hospitals and community clinics. Our vision is to provide accessible healthcare services across the UK. Our bespoke state of the art Cataract and Surgical Centres are a beacon of envy, where we are contracted to deliver cataracts, YAG laser and wAMD services across the UK, providing end-to-end care for every eye condition whilst continuing to support the NHS nationwide with our services.
Job description
Job responsibilities
We are looking for someone who can.Drive CRM activity through the HubSpot platform via the email and SMS channels. Lead on email and SMS activity as part of multi-channel marketing campaigns. Plan and deliver CRM activity to optimise the customer life cycle, from acquisition through to conversion, retention and loyalty. Develop ongoing patient retention and loyalty tools To be an advocate for a customer data centred approach across the business, championing adoption of the CRM and creating a wider understanding of the value it brings Audit and monitor current data processes to ensure compliance
Person Specification
Experience
Essential
What youll bring to the role: Educated to degree level (or comparable) Experience of managing CRM-led marketing campaigns Significant experience of delivering email and SMS campaigns Proficiency with email automation Experience of managing lead generation campaigns Excellent communication and interpersonal skills. Strong organizational and time management skills. Ability to work under pressure and meet tight deadlines.-
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