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Marketing Communications Specialist

1 month ago

Fulwood, Sheffield, United Kingdom CHEC Full time

About the Role

CHEC Community Health and Eyecare is seeking a talented Marketing Executive to join our dynamic marketing team. Working closely with the Marketing Manager, the successful candidate will play a critical role in developing and delivering effective marketing campaigns and strategies to increase brand awareness and promote our services.

Key Responsibilities

  • Work closely with the Graphic Designer to commission artwork for a range of purposes, including flyers/leaflets/booklet and social media posts
  • Assist with planning our attendance at industry events, such as 100% Optical
  • Maintain strong relationships with suppliers and partners
  • Plan and monitor the company presence on social media, increasing followers and engagement month on month
  • Assist with the development of engaging online content, including blog posts, graphics, and videos
  • Maintain the CRM/marketing automation platform (HubSpot)
  • Measure and report on the performance of our digital marketing efforts using a variety of web analytics tools, including HubSpot Analytics and Google Analytics
  • Managing internal comms, working closely with HR, ensuring all content is collated via the relevant departments and artwork creation
  • Working with the HR Department in ensuring a quarterly social media plan includes various recruitment and peoples posts each week

Person Specification

  • Essential
  • Bachelors degree in marketing or related field
  • Strong written and verbal communication skills
  • Creativity and innovation
  • Strong analytical and problem-solving skills
  • Ability to work independently and in a team environment
  • Proficiency in marketing software and tools such as Google Analytics
  • Familiarity with social media platforms and digital marketing techniques