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Paid Media Specialist

4 months ago

Thirsk, United Kingdom Inspired Pet Nutrition Full time

The Opportunity - Paid Media Specialist


We are excited to be recruiting for a Digital Media Specialist to join our busy Digital team. This is a permanent position offering a competitive salary based in Thirsk, North Yorkshire (offering hybrid).


The Role

To effectively plan and measure digital performance media for optimal return on investment


Responsibilities of the Paid Media Specialist:


  • Utilise the digital performance media channels to build full-funnel media plans that deliver brand objectives
  • Manage media plans that maximise sales return & profit against A&P investment 
  • Measure, track, report & optimise A&P effectiveness and ROI
  • Build digital media plans (YouTube, Display, Programmatic, (Affiliates) which raise awareness and increase the pool of targetable shopper
  • Build digital media plans (SEM, Affiliates) that drive traffic to our sales channels and trigger them for purchase
  • Work with the brand teams to build relevant, SEO optimised content on our sales channels that maximises our search rankings & dwell time
  • Build digital media plans (Social, SEM, CRM) that retarget primed shoppers and efficiently convert them to a sale
  • Maximise any promotional messages that are planned on our channels



Knowledge, skills and experience of the Paid Media Specialist: 


  • Degree calibre with post graduate depth of business understanding
  • Proven (2 years +) commercial experience in a branded / FMCG business 
  • Expertise in digital marketing
  • FMCG operational understanding and cross functional experience
  • Proven track record of working with strong brands and digital media campaigns
  • Strong personal tenacity and resilience to ensure that goals are achieved


The Offer:


  • Location: Thirsk, North Yorkshire (Hybrid / Flex Working)
  • Salary: Competitive
  • 10% discretionary company bonus scheme
  • Hours: 40 hours per week - Monday to Friday
  • Pension: Employee contributions 3% / Employer contribution 8%(salary sacrifice company pension scheme)
  • Holidays: 25 days + Bank Holidays
  • Private Healthcare: Individual cover. Pre - existing conditions are excluded for a two-year waiting period
  • Medicash Plan
  • Enhanced maternity/paternity/pawternity
  • Other Benefits: Free parking, tasty treats, free electric car charging, bring your dog to work, discounted products & free hot drinks.


You are also able to choose a series of non-contractual flexible benefits, including cycle to work, workplace nurseries and dental insurance. These are offered through salary sacrifice or pay deductions. You will also be able to purchase heavily discounted pet food.