Digital Planning Account Manager

2 weeks ago

London, United Kingdom Mindshare Full time

Digital Planning Account Manager

Job title: Planning Manager

Group: Mindshare Worldwide

Client: Volvo

Reports to: Planning Account Director

Mindshare is a media services company that accelerates for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on or or hear about the company in the words of our own people.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends

We also offer an extensive training programme to help guide your career development,there’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only alignwith ourGood Growthambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference.We believe in being open and supportive of our people and all their differences to help them succeed.Be different at Mindshare and use your difference to shape the world through media.

Our Commitment

The Role

ThePlanning Managerrole is responsibleformedia and marketing planningin collaboration with the Volvo Central Planning function, andthe Mindshare Paid Digital Media Engine.The engineis afully integrated crossdigitalunit,in whichPlanning and Activation teamscollaboratetodeliverVolvo’smediaobjectivesas a single entity.This unit drivesasingle unified planning and buyingapproachto driving maximum ‘Outcomes’ forVolvo.

Thisroleisdedicatedtomanagingintegrated digital-focusedplanning and client coordination planning processacrosslarge and smaller scale markets, presenting unique challenges for each.

Working across markets and teams buildingstrong relationships with all key stakeholders (clients,fellowcolleagues,activationteamsas well aslocal & WW Mindshare teams)is fundamental.We will work with you topinpointkey contacts you are responsible for leading and developing.

You willbe responsible formanaging day to day communicationwith the localVolvoclientand be the key interface for the Mindshareclient service teams.

Reporting Structure

ThePlanning Managerreportsdirectlyto thePlanningAccount Director.You will work directly, day to day with our channel delivery specialists to ensure consistent high-quality output for our client stakeholders.

Experience required:

Proven track recordacrossdigital media planning & buying. Ideally local and global. Understanding of brand and demand media planning capabilities. Experience indigitalmediaplanning acrosschannels(search, social & programmaticdisplay/video). Experience in forecasting, headroom & scenario planning to deliver to clientsalestargets. Excellent client facing communication & presentation skills. Hands on knowledge tools such as Google Analytics, DV360, SA360 and search trends.

Personal Attributes:

Team player. Gets stuck in. A‘can-do’attitude who is energetic with a hands-on approach to service client relationships. Trustworthy. Positive & productive. Organizedwith a strong attention to detail. Great interpersonal and communication skills.

Key skills & knowledge:

Theindividualwill be expected tosupport a teamofplanning directorstodeliverintegratedcampaigns acrossplatforms, with a particularlean towardssearch, social and programmatic.You will be expected tochampionand support the development ofourbest practice approachtodeliveringcampaigns, multi market strategy coordination and communication.Through coordination and day to day contact, you willplay a key roleindeliveringexceptional work for our clients.

This rolemust be positive, proactive and problem solving at the heart.

The 3 key principles of the role are:

Supportinsight lead and integrated digital planning across the consumer journey. Be aday-to-daycommunicator forall ongoing and upcoming campaign activity for your assigned markets. Lead daily client communicationsand managementof theend-to-endclientkeydeliverables for your markets,workingin full collaboration with thelocal MS team where appropriate to deliver a singular MS experience.

Principalresponsibilities:

Delivering clientperformance

Be thededicateddailymarketcontactfocused on integration to driveoutcome focused media planning& data driven marketing. Coordinate media plans/documents incorporating communication goals, recommendations, rationale, ideas and implementation, planning costs and budget splits and KPI’s. Lead the planning conversation for clientsin partnership with local team andAccountDirector. Collaborate withactivationteamson plans, insights and recommendations to provide leverage their expertise. Participate in discussions ofkey drivers and barriers to deliveringVolvo targets. Work on test & learn hypothesis withactivationteams and contribute to testing opportunities to drive performance of media campaigns. Develop understanding ofVolvobusiness –brand, category, products and competition, issues and challenges. Ensure consistency & high standard of output fromall stakeholders.

Developingproduct

Collaborate on a consistent, best-in-class approach to design rootedinbest practice. Share quarterly roadmaps withclientsand ensure delivery of maturity workstreams. Supportthedevelopment ofways of working and process enhancements.

Drivingprocess

Managecross channel planning processes & outputs acrossthe engineand local team planning. Supportintegrated ways of working betweenthe engineand MindshareLocal Teams foryourmarkets. Multi-task, prioritize jobs and manageyourown and the teams time efficiently. Be the daily client point of contact and manage planning timeline and client request efficiently for the team. Ensuretheactivationteamsaredelivering on the key deliverables from strategies to follow up actions/ tracking from calls to ensureaccountability. Collate reports and share withclients andcapture actions and next steps. Manage status documents and ensure teams are on track with key deliverables. Support the management ofreconciled spend documents andtroubleshoot client billing queries. Manage internal file and folder structure with AccountExecutive, including media plan versions and creative assets. Constantly review all optimization, budget management and other processes to identify opportunities for improvement in effectiveness or efficiency.

Raisingprofile

Surface and sharegreat work from the team. Contribute tocase studiesand share examples of great work with clients. Participate in media industry trend discussions and sharepoints of viewwith clientsto keep themon top of the latest trends or tech.

Inspiring ourpeople

Management and training of Account Executive, including delegation of tasks and participation in their appraisal. Maintaina positive attitude towards all areas of our work and looking for opportunities and solutions from challenges. Play an integral role in fostering and driving a culture of collaboration and best practicewithin the team Establish a relationship with keyclients, through QBRs/proactive projects. Contribute tointegrated digitalthinking across the team. Maintaina strong line of communication with all team membersespecially with the increase in remote working.Its critical to know when to raise issues to prevent further escalation.

Personal performance measures:

ThePlanning Managerwill predominantly bemeasuredon the outputs below.

Ensurebest in class media plans are delivered on time toclients. Collaboration– measured via 360and informal feedback. Client satisfaction via formal and constructive feedback. Contributing strategic thinking to theVolvoplanning process, and managinginternalteams to ensureannual planning,response to briefsand quarterly business reviewsare completed to a high standard. Involvement inwiderMindshareinitiatives. Ensure team delivers 100% excellence in the finance process, and work withactivationtoensure the process is timely and accurate.

#LI-LM1

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