Digital Planning Account Manager

4 weeks ago

London, United Kingdom Mindshare Spain SA Full time

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends
We also offer an extensive training programme to help guide your career development , t here’s a wide range of options to suit everyone at all levels of your career.
Our new values, of Energy , Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people , help ing them grow their careers, fostering creativity, embracing humanity, and changing the world. We believe in being open and supportive of our people and all their differences to help them succeed. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact the People Team ( peopleteam@mindshareworld.The Planning Manager role is responsible for media and marketing planning in collaboration with the Volvo Central Planning function, and the Mindshare Paid Digital Media Engine. The engine is a fully integrated cross digital unit, in which Planning and Activation teams collaborate to deliver Volvo’s media objectives as a single entity. This unit drives a single unified planning and buying approach to driving maximum ‘Outcomes’ for Volvo.
This role is dedicated to managing integrated digital-focused planning and client coordination planning process across large and smaller scale markets, presenting unique challenges for each.
Working across markets and teams building strong relationships with all key stakeholders (clients, fellow colleagues, activation teams as well as local & WW Mindshare teams) is fundamental. You will be responsible for managing day to day communication with the local Volvo client and be the key interface for the Mindshare client service teams.
The Planning Manager reports directly to the Planning Account Director. You will work directly, day to day with our channel delivery specialists to ensure consistent high-quality output for our client stakeholders.
Proven track record across digital media planning & buying. Ideally local and global.
Understanding of brand and demand media planning capabilities.
A ‘can-do’ attitude who is energetic with a hands-on approach to service client relationships.
The individual will be expected to support a team of planning directors to deliver integrated campaigns across platforms, with a particular lean towards search, social and programmatic. You will be expected to champion and support the development of our best practice approach to delivering campaigns, multi market strategy coordination and communication. Support insight lead and integrated digital planning across the consumer journey.
Lead daily client communications and management of the end-to-end client key deliverables for your markets, working in full collaboration with the local MS team where appropriate to deliver a singular MS experience.
Delivering client performance
Be the dedicated daily market contact focused on integration to drive outcome focused media planning & data driven marketing.
Coordinate media plans/documents incorporating communication goals, recommendations, rationale, ideas and implementation, planning costs and budget splits and KPI’s.
Lead the planning conversation for clients in partnership with local team and Account Director.
Work on test & learn hypothesis with activation teams and contribute to testing opportunities to drive performance of media campaigns.
Develop understanding of Volvo business – brand, category, products and competition, issues and challenges.
Support the development of ways of working and process enhancements .
Manage cross channel planning processes & outputs across the engine and local team planning.
Support integrated ways of working between the engine and Mindshare Local Teams for your markets.
Support the management of reconciled spend documents and troubleshoot client billing queries.
Manage internal file and folder structure with Account Executive, including media plan versions and creative assets.
Constantly review all optimization, budget management and other processes to identify opportunities for improvement in effectiveness or efficiency.
Participate in media industry trend discussions and share points of view with clients to keep them on top of the latest trends or tech.
Management and training of Account Executive, including delegation of tasks and participation in their appraisal.
Establish a relationship with key clients, through QBRs/proactive projects.
Contribute to integrated digital thinking across the team.
Maintain a strong line of communication with all team members especially with the increase in remote working. Personal performance measures:
The Planning Manager will predominantly be measured on the outputs below.
Contributing strategic thinking to the Volvo planning process, and managing internal teams to ensure annual planning, response to briefs and quarterly business reviews are completed to a high standard.

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