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Student Recruitment

3 months ago

Newcastle upon Tyne, United Kingdom Newcastle University Full time

 

Salary: £33,966 to £36,024 with progression to £44,263 per annum

 

Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

 

Closing Date: 01 July 2024

 

 

The Role

 

Are you an experienced student recruitment and marketing professional looking for a new challenge in a busy team?

 

The Student Recruitment and Marketing Team in the Faculty of Medical Sciences is responsible for recruiting and converting high-quality UG and PG students to our diverse range of degree programmes. As a Student Recruitment Manager in the team you will enjoy a varied role, working with key stakeholders across the university to drive the Faculty’s student recruitment ambitions forward.

 

Essential requirements of the role

A full, clean driving license and the willingness to work some weekends and outside of normal office hours. You should also be able and willing to occasionally drive to events around the UK and to stay overnight when required. Hire cars are provided for travel. International Travel is also an essential part of this role and the post holder should expect to undertake 2-3 international visits per year.

 

The Faculty Student Recruitment and Marketing Team currently work flexibly. This role is full time (37 hours) and you will work in the office at least 3 days per week with the option to work the other 2 days at home (if travelling and activity delivery allows).

 

For informal enquiries, please contact Felicity Hunter, Head of Student Recruitment and Marketing at felicity.hunter@ncl.ac.uk.

 

Application method

Please provide evidence of how you meet the essential criteria required for the role outlined in ‘The Person’ by uploading a letter of application along with your Curriculum Vitae (CV)

 

Key Accountabilities

  • Develop and implement annual marketing strategies for the Faculty’s subjects to achieve student recruitment targets (UG, PGT, PGR and Home and International), aligned with University planning and strategic priorities
  • Develop, deliver and evaluate marketing campaigns, reporting on their impact and ensuring best use of resource and value for money.  This includes overseeing the organisation of activity such as online chats, webinars, telephone campaigns and implementation of new activities to support enquirer/applicant conversion
  • Conduct market research in order to inform portfolio development, subject messaging and subject marketing plans/ campaigns.  This will involve working closely with the Faculty’s Data Manager to assist with data access and interpretation
  • Work with academic leads to identify subject marketing messaging, ensuring coherent and consistent messaging across all marketing channels and identify/develop subject-focused content for use in subject marketing campaigns
  • Develop, implement and evaluate effective communications plans for enquirers and/or offer holders to maximise engagement with Newcastle University and encourage conversion
  • Lead on the editorial, design and development of high-quality marketing activity/materials to support subject strategic aims. Ensure all information and publicity is planned within the context of centrally produced marketing collateral, meets the University’s quality standards for presentation, content and branding (including CMA) and is directed appropriately at the relevant market segments
  • Maximise Customer Relationship Management by identifying key touch points in the prospective student journey and identifying how these can be improved and enhanced. This will include maximising the use of all channels to increase lead generation and enhance prospect management
  • Become a market expert and act as a key source of information to the Faculty and wider University, providing high-quality subject market intelligence and identifying business opportunities to support the Faculty’s student recruitment objectives
  • Attend student recruitment focussed Higher Education exhibitions, nationally and internationally as required, to support UG/PGT/PGR recruitment to the Faculty and University. This will involve liaison with central Marketing and Student Recruitment, including the International Office, to identify appropriate events and ensure join up of activity
  • Work closely with colleagues involved in marketing, student recruitment and communications at Faculty and University level to ensure alignment with the University’s student recruitment strategies and communications, share best practice and undertake joint planning to maximise impact
  • Act as one of the Faculty’s Designated Senior Person for Child Protection. This will involve undertaking regular training with NSPCC and being the point of contact for all Faculty on-campus outreach events

 

The Person

 

Knowledge, Skills and Experience

  • Line management experience with ability to lead and develop staff
  • Experience of marketing campaign planning and delivery including an understanding of different channels, measuring impact and making recommendations for future campaigns           
  • Knowledge and experience of developing and delivering creative and innovative marketing plans and to measure their success against targets or KPIs
  • Excellent interpersonal, communication, negotiation and influencing skills with the ability to develop effective working relationships with a range of staff and to work well within and across teams
  • Experience of market research and competitor analysis with the ability to undertake research and collect, manage and interpret data
  • Proven ability to use initiative, think strategically and to adopt a creative approach to problem solving
  • Excellent project management skills, including time management and organisational skills, with the ability to prioritise workload, work under pressure and to meet multiple deadlines           
  • Experience of using digital/web marketing tools and channels including experience of using digital analytics tools to report on campaigns and of using data to make recommendations           
  • Experience of writing and producing high-quality print and digital marketing materials     

 

 

Newcastle University is a global University where everyone is treated with dignity and respect.  As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

 

We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society.  We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent.  We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

 

At Newcastle University we hold a silver Athena Swan award in recognition of our good employment practices for the advancement of gender equality.  We also hold a Race Equality Charter Bronze award in recognition of our work towards tackling race inequality in higher education REC.  We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme.

 

In addition, we are a member of the Euraxess initiative supporting researchers in Europe. 

Requisition ID: 27310