Head of Creative

1 month ago

London, United Kingdom boohoo group Full time

The Team

We’re Karen Millen. Since 1981 we’ve been a household name and trusted brand. We’re known for elevated style and our reputation for fabric, finish, quality, and detail speaks for itself. Our love for fashion revolves around long-lasting, luxurious designs that can effortlessly slip into an established wardrobe at an attainable price point.

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

The Role

As the Head of Creative, you will define and elevate our brand’s creative direction across all touchpoints, including stills, video, and graphics. With a strong background in Art Direction and marketing expertise, you will ensure that our creative vision aligns seamlessly with our strategic goals. You will act as the brand guardian, overseeing the quality and consistency of all marketing assets, both owned and paid. Your leadership will inspire a team of talented creatives, taking our creative output to new heights as we continue to grow.

What you will be doing?

  • Campaign Leadership: Own the concept ideation for our seven seasonal brand campaigns, developing the vision and messaging, and overseeing production to ensure timely delivery within budget.
  • Audience Engagement: Utilise customer insights to craft compelling campaigns that resonate with our target audience.
  • Visual Consistency: Lead the graphic approach across all marketing touchpoints, ensuring a cohesive visual identity.
  • Quality Control: Review and critique the creative output of teams across site, print, and digital marketing collateral.
  • Budget Management: Forecast and manage creative budgets in collaboration with the producer.
  • Creative Direction: Work with the Art Director to create seasonal studio creative direction packs, including elements like casting, styling, and posing.
  • Asset Review: Contribute to regular asset reviews across various channels, including paid media, website content, email campaigns, social media, and influencer partnerships.
  • Fashion Storytelling: Collaborate with the product team to develop smaller fashion narratives that highlight current trends, leveraging data to support these stories.
  • Integrated Storytelling: Ensure that marketing storytelling is integral to all asset production.
  • Strategic Planning: Partner with the Marketing Director to plan assets for key brand and customer moments outlined in the marketing calendar.
  • Content Strategy: Spearhead and manage the overarching content strategy, ensuring alignment with brand objectives.
  • Team Development: Mentor and inspire your team, fostering a culture of creativity and collaboration.

More about you

  • Experience: Experience at a leadership level, preferably within the fashion industry.
  • Creative Vision: Strong creative vision that aligns with business objectives.
  • Team Leadership: Proven proficiency in leading a diverse team of creatives.
  • Project Management: Experience in managing creative projects, ensuring alignment with strategic goals.
  • Integrated Content Creation: Expertise in developing content across various channels, including digital, social media, paid media, and print.
  • Prioritisation Skills: Ability to prioritise tasks based on both short- and long-term objectives.
  • Creative Thinking: A creative thinker who can lead brainstorming sessions and develop actionable initiatives.  Producing fresh, innovative work that translates complex ideas into compelling digital experiences for sophisticated audience.
  • Core skills: Strong communication skills with high visual standards and exceptional organisational abilities.

PACCT Values

Please take note of our Pactt Behaviours to enable us to build our culture the way we like to

Passion - Positivity, commitment, and a can-do mindset.

Agile - Embrace change, act fast, and stay flexible.

Commercial - Trust instincts, make bold choices, and use data to drive actions.

Creative - Think outside the box, bring new ideas, and embrace initiative.

Team - One team, one family - appreciate and support each other.

Why Join Us?

  • You’ll get the opportunity to take part in our various share schemes
  • Core hours enable you to flex your working times around your needs on an ad hoc basis
  • Benefits that support your health and wellbeing
  • There’s up to 40% discount off our all of our brands
  • Our social calendar? Next level
  • With HQs in Manchester and London and offices across the globe (some are dog friendly), we offer a buzzing atmosphere and the boohoo family culture wherever you work

#LI-JA1 #LI-ONSITE #CRM

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