Marketing Generalist

1 month ago

Shrewsbury, United Kingdom Dechra Full time

Job Introduction

Thanks for checking out our vacancy, we’re delighted you want to learn more about Dechra

Dechra are a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.

Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2500 colleagues globally. From manufacturing to marketing, ( D )edication, ( E )njoyment, ( C )ourage, ( H )onesty, ( R )elationships and ( A )mbition are at the heart of our everyday operations and the way we do business.

The Opportunity 

This is a highly varied role for a veterinary focused Company. It will see you take ownership of mostly below the line marketing campaigns, because a lot of the products are regulated medicines. It comprises an interesting mix of B2B marketing to distribution partners and veterinary practices activities. Using data and insight you will work with the different functional teams (including technical, regulatory and sales) to deliver and adapt brand / product campaigns that support growth through driving a mix of compliance, increased market penetration and ultimately increased customer’s customer recommendations. It requires good communication skills, as well as creative flair to inspire and implement new brand campaigns.

Role Responsibility

So, what will you be doing? This role has a broad and varied remit and the successful candidate will have responsibility for duties including:

Take ownership of email marketing platform. Work with the Marketing Manager to develop and implement marketing campaigns across multiple channels using a multi-channel approach of digital, social media, email, and traditional media. Generate regular reports and dashboards to track key performance indicators (KPIs) such as conversion rates, customer acquisition costs and return on investment (ROI). Collaborate with cross-functional teams including marketing, technical and sales to optimise campaign performance. Provide recommendations for adjustments to targeting and messaging based on data analysis. Hold responsibility for internal asset management system. Ownership of internal engagement and training on product brands and customer segments for all relevant areas of the business within the scope of the International markets. Develop a deep understanding of the customer and how customers (e.g. veterinarians, end users) utilise product(s) and what information they need to remove barriers to the use of product(s). Support the Marketing Manager to benchmark brand and customer segment performance, feeding insights into the International team to identify opportunities for growth and continuous improvement. Bring passion and an eagerness to learn to the team – look for outside ideas for inspiration, demonstrating flexibility in approach towards an ever-increasing digital future. Responsibility for own personal health and safety.

Communication

Internal Regional Managers (Sales) – Communicating Campaigns and getting feedback. Technical Managers (Veterinarians) – Developing campaigns and getting feedback to improve material. EU & US Marketing – Sourcing EU & US material. Regulatory – work with Regulatory to seek marketing material approvals. External Creative agencies – Print, Promotional, Media/Editors Distributors - Voice of Customer feedback + at additional events Translation agencies Use of Pardot to communicate effectively with the customer base.

The Ideal Candidate

Here at Dechra we pride ourselves on being an inclusive employer and we embrace candidates from all walks of life. We’re particularly keen to hear from those who have/are:

Fluent in English (spoken and written) Ability to structure and organise effectively and deliver to deadlines Good organisational, problem solving and time management skills, liaising with multiple teams across the business Self-starter with demonstrable use of initiative Excellent interpersonal and customer service skills, with the ability to communicate effectively with all levels, establishing and maintaining effective working relationships Works effectively with others, building productive, collaborative relationships across departments and with third parties Ability to work independently as well as collaboratively in a team environment Creative Mindset Detail-oriented with a passion for accuracy and continuous improvement Good general level of IT skills relating to Microsoft Office suite and prepared to learn new packages as required Evidence of a desire to keep up to date with the latest, and emerging, advances in technologies and latest marketing trends and best practices that apply to or support the role A flexible approach, able to cope with a constantly changing environment and priorities, work under pressure and handle variable workload Proven experience in product / brand management or within product marketing Proven experience in marketing analytics, campaign measurement, and reporting, preferably in a fast-paced environment Degree level in marketing, communications or business management or a relevant qualification Some domestic or international travel may be required

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