SEO Manager

4 weeks ago

London, United Kingdom StoneX Full time

Overview

Permanent, full-time, hybrid (3 days per week in an office) #LI-Hybrid #LI-MH1

Job purpose

Innovate and help drive all SEO activities for the regions you will be managing to improve key metrics and deliver outstanding ROI.

Responsibilities

General Duties

Own each assigned SEO task from inception to reporting of results (FOREX.com JP and FOREX.com ROW). Managing, training and supporting team members. Optimize all facets of SEO for your region(s) to drive maximum organic growth. Be a technical SEO evangelist by directing and managing all on-site audits and implementations to ensure SEO best practices are adhered to (e.g. CWV, structured data, etc.). Proactively keep on top of industry news, search engine updates and industry trends. Share useful insights with the team to ensure the company is at the forefront of SEO innovation. Report to senior stakeholders to highlight return on investment and progress achieved on KPIs. Leverage, create and contribute to content strategies to maximise SEO growth.s Ensure content and technical SEO considerations are always taken into account. Help internal teams to better understand search engines and help them drive organic growth.  Working closely with internal/external teams and regional offices to identify commercial SEO growth areas and ensure SEO is prioritised. Be an SEO evangelist within the company by showing how SEO can help drive conversions.  Working with APAC SEO team lead to define the regional strategy and deliver outstanding ROI. Undertaking backlink audits & collaborating toward/managing white-hat link building campaigns. Liaising with external service vendor and internal financial teams to process invoices.

Qualifications

Knowledge and Experience

Native Japanese, fluent in English. International SEO experience  Japan online search market experience is mandatory (cross-channel experience would be an advantage). Working on global domain(s) with multiple websites for different regions/languages that receive traffic from multiple search engines. CMS editing or website development experience is desired, e.g. WordPress. Experience in content creation or general copywriting for marketing purpose (Japanese only). ASO experience is an advantage. Experience in working with teams across different time zones. Experience / knowledge of FX / CFD trading and/or investing would be an advantage. Working experience in a regulated financial company would be an advantage. Good experience working with industry tools: GA, Semrush, Majestic, Screaming Frog, etc.. Good knowledge about ranking signals and technical SEO. Experience in managing and executing modern white-hat link-building strategies. Knowledge around important SEO verticals and rich results: news, video, GMB, etc.  Good overall understanding of how content impacts SEO efforts and how to optimize it for target audiences.

Qualification and Skills

ROI orientated approach to task prioritisation. Agile working approach to effectively manage tasks that are influenced by fluid financial market movements. Good understanding of Power BI reporting and web analytics.

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