SEO Executive

Overview:The SEOExecutive plays a crucial role in driving organic traffic to thecompanys website by implementing effective SEO strategies. Theywork closely with the marketing and content teams to optimize thewebsites visibility on search engines and improve overall organicsearch rankings.KeyResponsibilities:

• Conduct keywordresearch and analysis to guide content optimization and driveorganic traffic.
• Monitor and report on websiteperformance keyword rankings and organic traffic trends using SEOtools and analytics platforms.
• Collaborate withcontent creators to ensure SEO best practices are integrated intothe content creation process.
• Develop andexecute link building strategies to enhance the websites authorityand search engine rankings.
• Optimize websitecontent meta tags and headings for improved organic searchvisibility.
• Stay updated with the latest trendsand best practices in SEO and search enginealgorithms.
• Analyze website traffic and userengagement metrics to identify opportunities forimprovement.
• Assist in the development of anoverall content strategy to align with SEO goals andobjectives.
• Implement technical SEOenhancements to improve website crawlability indexation and sitespeed.
• Collaborate with web development anddesign teams to ensure SEO best practices are implemented duringwebsite updates andredesigns.

RequiredQualifications:

• Bachelors degree inMarketing Communications Business or relatedfield.
• Proven experience in SEO includingkeyword research onpage optimization and linkbuilding.
• Proficiency in using SEO tools suchas Google Analytics SEMrush Ahrefs Moz or similarplatforms.
• Strong understanding of searchengine algorithms and rankingfactors.
• Excellent analytical andproblemsolving skills to interpret data and make strategicdecisions.
• Ability to prioritize and managemultiple tasks in a fastpaced environment.
• Goodunderstanding of content management systems (CMS) and websitedevelopment principles.
• Effective communicationand collaboration skills to work crossfunctionally with differentteams.
• Uptodate knowledge of SEO trends bestpractices and industry changes.
• Certificationsin Google Analytics or other relevant SEO certifications are aplus.

seo,analytics,keywordresearch,content strategy,link building

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