User Acquisition
4 weeks ago
User Acquisition (UA) Manager
Marketing & User Acquisition (London-UK)
ApplyOur mission at Zynga is to connect the world through games by building games around core social experiences to deliver deep player engagement, organic acquisition and long term retention. Our portfolio of games include – CSR Racing 2, FarmVille, Hit it Rich Slots, Words With Friends and Zynga Poker.
This role will be based out of our NaturalMotion Games studio, based in Central London. At NaturalMotion, we embrace a hybrid work environment. Within this role, you would work 2 days per week in our London office and the remaining days at home. For the past six years NaturalMotion Studios have been named one of the Best Places to Work in the UK games industry by gamesindustry.biz.
Job Purpose
Our User Acquisition team is looking for an experienced and accomplished User Acquisition performance marketer, who will acquire users for Zynga’s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts.
You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with Engineering and Machine Learning Engineers to further improve our internal tools. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have succeeded in launching games in different markets.
Key Roles & Responsibilities
Create and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle) Lead the optimisation efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale Develop relationships with advertising partners and networks to test new traffic sources Conduct industry research and present actionable findings Collaborate with engineers and ML engineers to identify opportunities for automation and process improvements Support the creative direction of our advertising asset needs to ensure top performance
Required Skills & Experience
Experience in media buying for mobile app products (leveraging Ad Networks and DSPs) Strong, problem solving, and critical-thinking skills and experience working in metrics based environment Experience in using advanced and privacy-safe mobile measurement approaches such as SKAdNetwork, Google Privacy Sandbox, and Media Mix Models Experience – and a desire – to do both strategic planning and day-to-day execution/optimisation Outstanding communication and client skills – both written and spoken – to work effectively with our studios Ability to manage multiple projects simultaneously within tight deadlines
Desirable Skills & Experience
Experience scaling games to top 100 grossing
What Do We Offer?
Competitive salary and discretionary annual bonus scheme Create next-gen games that will be played and loved by millions of players around the world Work in a family-oriented, collaborative team that invests in your development and growth on-the-job A diverse team of friendly, fun and supportive co-workers Flexible working hours & crunch-free working culture Communal music and laid-back atmosphere Summer/Christmas parties and Happy Hour in the studio each Friday 26 days holiday + bank holidays, 2 paid personal days 6 months of fully paid maternity/adoption leave or 16 weeks of fully paid paternity leave (eligibility criteria apply) Pension plan with a double matching employer contribution (capped at 8%) Private medical insurance, dental insurance and healthcare cash plan Life insurance, accident insurance and long-term disability insurance Company Employee Stock Purchase Plan (ESPP) (eligibility criteria apply) Fitness Reimbursement plan worth £600 per annum Charitable Giving Platform to which the Company contributes a 2:1 Annual season ticket advance and cycle to work scheme-
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