ECRM Marketing Executive

4 weeks ago

Cardiff, United Kingdom Admiral Insurance Plc Full time

Due to internal advancement, we are looking for two initiative-taking and enthusiastic Marketing Executives to join the ECRM Marketing team, focused on supporting Customer Engagement throughout the entire customer journey.

You will be working as part of the ECRM (Electronic Customer Relationship Management) team in our award-winning Marketing department. Our team purpose is to engage customers with a range of direct marketing campaigns to drive cross-sell, improve retention and customer satisfaction, and promote digital adoption across Admiral’s expanding portfolio of products.

Our focus is on email marketing, while also testing new initiatives for channels such as SMS, push notification and Direct Mail, finding the right channel mix for the individual customer journey. We aim to ensure we are contacting the right customers, with the right message, at the right time, via the right channel.

This role will be a fantastic opportunity for someone who is interested in improving our customer experience and has a passion for communicating with customers in an easy to digest way, while also having a keen interest in technology and data.

Main Duties

As Marketing Executive in ECRM you will:

Plan, implement and optimise marketing campaigns to engage our existing customers Review the customer journey to identify areas of improvement and optimisation Monitor performance against target, pro-actively make suggestions to adjust activity when required Maintain monthly reports and manage stakeholder communications Work with Marketing Campaign Manager, Product Marketing teams, Customer Insight teams and Product owners to develop campaign plans to achieve business objectives End-to-end campaign delivery, including planning, practical implementation, writing/sourcing copy and consulting with design teams Ensure quality of campaigns are maintained through thorough testing and quality assurance Work with regulatory advice, data protection and legal teams, both in EUI and Admiral Group, to ensure campaigns meet FCA, data privacy and ASA requirements Work with teams to identify and target audiences for campaigns Drive performance against target, reporting on at product and campaign level and proactively make recommendations to improve performance

Key Skills, Qualifications and Experience

Understanding of how to nurture existing customers to improve retention and improve customer journeys Interest in personalisation and how to target and message to different audiences Interest in email marketing, multi-channel marketing and digital communications An interest in influencing consumer behaviour Critical thinking with a data driven approach A completer finisher, motivated by understanding customer behaviours and identifying trends Process and technical aptitude are essential, as this is a specialized digital role within Marketing Experience in email marketing, using Adobe Campaign (or similar email service provider platform) desirable, but not essential HTML, JavaScript, CSS, and workflow building experience is a bonus, but not essential Experience creating presentations and utilising excel for data analysis Effective relationship management skills , agencies, internal stakeholders

Additional Information

We will review your CV within working days of application and get back to you. You will be required to come to the office - days per week (or more if you prefer) We will give you everything you need to work comfortably from home.

Please note - we may close this vacancy early if we receive lots of applications or business priorities change.

Our Commitment to You

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

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