Employer Brand Manager

2 months ago

London, United Kingdom IAG Loyalty Full time

TL;DR (too long didn't read) ⏰

Here at IAG Loyalty, we know that a strong employer brand can help us to attract, engage and retain the very best talent. We're looking for someone with a passion for storytelling, uncovering colleague stories and translating them into engaging content that showcases our company culture. You'll have an eye for branding and will be in-the-know when it comes to the latest recruitment marketing strategies. If that's you, and you're ready to take your career places, get in touch

Who we are

We're the people behind global loyalty currency, Avios, and home to three ambitious, growing businesses; Loyalty, Holidays and Retail. Each business has its own goals, strategy and team, but collectively we share a purpose to create the world's most rewarding experiences for our customers through loyalty programmes, new products and holidays.

We're on a truly exciting journey of growth and transformation – we're going places It means we have a fantastic story to tell our people and the rest of the world. This is where you come in. 

The opportunity  ✨

We're looking for an Employer Brand Manager to join our newly formed Communications Team. We are an expert team spanning internal communications, culture, employer brand and corporate communications, ready to push our growing businesses forward. You'll work brilliantly with the team, reporting to the Head of Communications, to make sure our range of audiences, both internally and externally, are aware and excited about IAG Loyalty as a place to work.

What you'll get up to  

Recruitment marketing: Collaborate with the Talent Acquisition team to develop, implement, and manage innovative recruitment marketing strategies, understanding the hiring needs and tailoring campaigns accordingly. Analyse and report on the effectiveness of recruitment campaigns and make data-driven adjustments. Amplify colleague voice : Build strong relationships with colleagues to uncover stories and experiences that are important to our people, aligning to our values and EVP (Employee Value Proposition) where relevant. Work with the Internal Communications Manager to amplify content across our channels, spotting opportunities for advocacy to strengthen our brand. Storytelling and content creation: You'll be closely connected and kept updated by teams across IAG Loyalty. Capturing content that celebrates our culture - from fundraisers and Summer Socials - to shouting about our latest roles and latest product launches. You'll work with the wider Comms Team to plan and connect back to our EVP, to reach candidates and colleagues. Brand management: Monitor and manage our employer brand presence across various platforms externally, including LinkedIn, Glassdoor, our career site and job boards to ensure we're relevant and responsive. Work is viewed through an Equity, Diversity and Inclusion lens, aiming for inclusive, accessible content that people from all walks of life can engage with. Share awareness of latest trends in employer branding and recruitment marketing to make recommendations to inform future work. Partnerships: Collaborate with a range of external partners; from platforms such as ‘Women in Tech', to our Employer Brand agency, job boards, Glassdoor team and more, to ensure our brand is consistent, and that we're getting the most bang for our buck. You'll carry this same focus on brand guardianship through our People Teams to act as the connecting link for our brand across all parts of the colleague lifecycle.

What we need from you

We're big fans of squiggly careers and appreciate the diverse experience and backgrounds that people can bring to a role like this. If you have a passion for Employer Branding or an appreciation of the considerations for today's top talent, we'd love to hear from you.

We're also looking for someone who:

Works well in a team environment and values the input of others. You're also comfortable collaborating on digital platforms, such as Mural (we'll train you up on this) Values diverse perspectives and experiences. You'll bring passion for your specialism, energy and fearlessness to innovate and reimagine. Comfortable in a fast-paced environment with the ability to manage multiple priorities in an exciting environment spanning retail, loyalty and travel. Can balance reactive hiring needs with a long-term content plan to move the dial forward on our brand and culture. You've the ability to spot a great experience or story and turn it into content that will reach and inspire a range of audiences; from blogs and videos to LinkedIn posts - and you do it in IAG Loyalty style, so it feels like ‘Us'. Comfortable managing external partners and suppliers. You use data to inform your work, and the work of those around you. You're comfortable influencing plans based on the wealth of data you have access to in the Employer Brand space. Bonus: We use ‘Canva' day to day for our branded assets, so experience on this tool is useful. We'd also love to hear any experience managing social channels, over and above LinkedIn.

The role has a blended base, between our Central London office and home. We trust you to make the right decision about the type of work that is best done in each location. We expect you'll achieve a 50/50 split between the two and there may be times where you'll want to visit our other locations to tell their stories, too (fully reimbursed).

What you'll get in return  

A few to spark your interest below, and you'll find even more on our

A place to grow your career: We're home to three businesses under one roof and part of one of the world's leading airline groups (International Airlines Group), so the opportunities here, if you go after them, are endless. Our newly launched learning programme, ‘Develop You', will also give you the skills and capability to take your career to new heights. A place to belong: Our socials are a firm fave in the calendar, and our colleague-led networks and Equity, Diversity and Inclusion agenda will give you the platforms to make new connections, share your passions and your voice. A place to make your mark: Our focus on agility and continuous improvement is a mindset and way of working. We put the customer at the heart of our decisions and move fast so you can deliver the most value possible. A place to do things that matter: We're passionate about the part we play in our customers lives; helping them make memories that last a lifetime, as well as the work we do to give back to our local communities. Our thriving charity network, combined with work that impacts millions, means we're a place you can do your part. Perks that take you places: ✈️ One non-contractual Annual Bookable Travel Concession for you, your partner and dependants and unlimited standby and premium standby fares for you and your nominees on the full British Airways network and numerous other partner airlines from day one20 days working from abroad in Europe per annum. Annual Bonus (dependant on company and individual performance)Company pension of 9% (6% contribution from IAGL, 3% employee contribution) 25 days annual leave, + 2 days charity leave and a day off on your birthdayNew joiner, birthday and recognition Avios

We might not be right for you if:

You only want to focus on your to-do list; we're a small, high-performing team, we help each other to succeed. You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn't right for everyone. You're looking to create but not build; this is an end-to-end role, you need to be comfortable owning your space, from ideation through to delivery and review.

If you think you have what it takes but don't meet every single point above, please do still apply. We'd love to chat and see if you could be a great fit.

Equity, Diversity and Inclusion at IAG Loyalty

Our vision, 'to create the world's most rewarding experiences,' applies not only to our customers but for our colleagues too. It's about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives.

This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities.

Please let us know if we can make any reasonable adjustments to support your interview process with us.

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