Group Content and Social Lead

2 weeks ago

Wilmslow, United Kingdom Citation Ltd. Full time

The Role

We’re on the hunt for a creative, pragmatic and resourceful Group Content & Social Lead to join the central marketing team at The Citation Group.

You’ll be part of the senior leadership team in The Group’s marketing department, assuming overall responsibility for planning, creating and delivering content marketing and social media strategies across the Group’s UK business units.

You will also be responsible for, and supported by, a team of Content Executives and a Social Media Content Executive, who you will manage, mentor and motivate. This role is ideal for a passionate people manager who wants to nurture and develop a team of writers and can provide direction and quality control to a big team.

This position is for someone who wants to be a leader in content marketing – from strategy through to delivery. This role is best suited to someone who brings a blend of creative flair along with a deep understand of the role and importance of SEO writing and how content strategy and social strategy interact, who can dive in and apply expertise to add value to this fast-growing department.

We’re B2B – but we’re not boring And we’re not following the crowd, we want our content to stand out. We want to find new and exciting ways to attract and engage our new and existing clients.

What your day to day will look like:

Owning, and providing leadership on, all content strategy and copywriting across The Citation Group’s content marketing and copy. Managing a team of Content Executives and a Social Media Content Executive and delegating work throughout the team. Supporting the team producing copy for online and offline channels – including internal and external communications, website content, SEO copy, press releases, videos, infographics, social media and sales collateral. Ensuring a ‘content first’ approach across the Group’s business’ content marketing strategies. Planning, facilitating and implementing quarterly content marketing strategy planning session engaging the Content Team as well as key stakeholders throughout the Group, including Heads of Marketing, subject matter experts and sales teams. Ensuring The Group’s tone of voice is realised consistently across all content produced and published and providing feedback when and where required. Working with Digital Lead to make sure digital content and SEO copy is realised consistently and provides maximum value. Keeping the Content Team up to date with SEO best practice and changes to the digital content landscape. Developing and maintaining good working relationships with key stakeholders throughout The Group – including subject matter experts, sales teams and service teams. Working closely with Design Lead on key activity including rebrands and campaigns. Reporting and analysing on the effectiveness and impact of content and PR outreach, as well as identifying new trends and opportunities that can be leveraged via content for the future.

The ideal person for the role

Impeccable writing and editing skills with precise attention to detail and communication skills. Experience creating content marketing strategies and editorial calendars across multiple platforms, for a variety of services. A passionate people manager – you care about the team’s performance, growth and development and you’re all about getting the best out of a diverse and talented team. A self-starter with a focus on content best-practice, able to effectively plan resource, mentor other content writers in best-practice techniques. Deep understanding of how content marketing strategy needs to align to the sales funnel, and how to create content that works across a variety of channels. Editorial mindset that seeks to understand what audiences consume and how to create it. Stakeholder management experience and good at building relationships and working in collaboration with technical experts. Project management skills and understanding of how dynamically reprioritise workloads and work in an agile way, with focus on the delivery of results. Strategic thinker, who can bring new ideas and quickly move to execution. Knowledge of SEO best practices and able to work alongside Digital Team Lead in achieving SEO targets across different brands. Strong understanding of how to measure the success of content, from analytics to brand-building, and the ability to produce engaging, concise and timely management information and data. Experience working with product, sales, service and marketing teams, as well as managing the demands of multiple brands. Comfortable working closely with design department to make sure content is realised in an engaging way while retaining key messaging hierarchy and tone of voice.

Here’s a taste of the perks we roll out for our extraordinary team members:

25 Days of Holiday:  We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.

Birthday Bliss:  Your birthday isn’t just another day on the calendar; it’s YOUR day Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.

Post-Wedding Bliss:  Newlyweds, we’ve got something special for you too Extra weeks of holiday to bask in the glow of post-wedding happiness.

Growing Families:  We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.

Healthcare cash plan:  Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.

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