SEO Specialist

DescriptionJoin Our Team: Receptional, where your ambition meets our vision. Let's create the future of digital marketing together, driven by our shared values. At Receptional, we're more than a digital marketing agency—we are passionate about innovation, continually exploring new ways to push the boundaries with our forward-thinking approach. We seek dynamic, outgoing individuals who will excel in a vibrant, fast-paced environment and are ready to lead the digital marketing revolution with a commitment to Making Market Leaders.    Our clients are at the heart of everything we do. Driven by this client-centric approach you will be as comfortable and adept in communicating with clients as you are in collaborating with teammates. You will elevate our clients' experience, building long-lasting and impactful partnerships by consistently delivering exceptional service and personalised solutions that meet their unique needs and drive their success. Your curiosity will be your compass, guiding you to explore groundbreaking technologies and strategies. As a collaborative and transparent team player, you'll join forces with like-minded professionals, sharing insights openly and working together towards our shared goals. If you embody these values of dynamism, forward-thinking, curiosity, collaboration, and transparency, let's make waves together  An Award-Winning Team: In the last 25 years, Receptional has won multiple awards, not only for the work we do with our clients, but also for our exceptional team culture and dedication to nurturing and advancing our team members.  Our commitment to providing a supportive environment encourages personal and professional growth, ensuring that each member not only contributes to our success but also thrives individually.  A small selection of the awards we have won together:

• Employer of the Year for Luton & Bedfordshire at the SME Business Awards 2022.
• SBC Marketing & Services Provider of the Year 2022
• Best Agency Culture (Silver Award) 2022 at the UK Agency Awards
• The Financial Services Forum's Agency of the Year Award 2023 

Our values are what drives us: At Receptional, we're propelled by a shared ambition to redefine the digital marketing landscape.  Our values are the pillars that support our journey towards innovation and excellence. As the perfect teammate, you will be:  Dynamic: Embrace change, energise the room, and pivot swiftly to navigate the evolving landscape of digital marketing. Forward-Thinking: Anticipate the next big thing, innovate solutions, and set trends that keep us and our clients ahead of the curve. Curious: Always question, always learn. Your thirst for knowledge fuels our growth and leads us down unexplored paths to success. Collaborative: Together, we achieve more. Share ideas, unite efforts, and celebrate the victories as a team. Transparent: Communicate with clarity and honesty, building trust and fostering an open environment where ideas and feedback flourish. About the Role:Receptional is seeking a talented and motivated SEO Specialist to join our growing team. The SEO Specialist will be responsible for developing and implementing SEO strategies, managing existing clients, generating new business, and ensuring continuous improvement within the team. Reporting to the SEO Manager, this position will require leadership of junior team members, strategic thinking, and a deep understanding of SEO best practices.  Receptional is an award-winning digital marketing agency, working with some of the UK’s best-known brands. Our SEO Specialist will be responsible for contributing to the devising of SEO strategies and implementation of our SEO plans for our clients. The ability to research and produce high-quality content whilst maintaining SEO best practices is essential. 

Key Responsibilities:SEO Strategy & Campaign Management

• Devise SEO strategies for clients that align with their objectives and deliver demonstratable ROI
• Ensure campaigns and projects meet client objectives and deliver on promises.
• Integrate SEO campaigns with other service areas within the organization.
• Collaborate with cross-functional teams to ensure clear objectives and forecasts.
• Identify opportunities for cross-selling and up-selling additional services.

 Marketing & Sales Support

• Managing contributions to new and existing client pitches/proposals 
• Providing strategic insight, while ensuring campaigns are delivering the best possible value
• Assist SEO Manager in devising relevant products/services, along with pitch decks and appropriate costings
• Actively showcasing our work - developing testimonials and case studies
• Developing thought leadership – insights, reports, speaking opportunities

 Key Account Relationships

• Ensuring regular, accurate and insightful client reporting
• Working with Client Services to ensure there is a clear client development plan in place for each key client and that the team has the skills to deliver these actions.  
• Strategic input into QSR’s, and KAM sessions, as well as reviewing content team input ensuring opportunities are aligned with client objectives  
• Develop relevant products/services, pitch decks, and costings.
• Showcase work through testimonials, case studies, and thought leadership initiatives.
• Create insights, reports, and speaking opportunities to establish thought leadership.

Skills Knowledge and Expertise:

• Strong experience in SEO (on-page, off-page and strategy)
• Proficiency in project management 
• Ability to identify potential with clients' existing activity and our services
• Solid understanding of budgeting and reporting on progress 
• Knowledge of performance evaluation techniques and metrics 
• Excellent communication and interpersonal abilities 
• Outstanding organizational and time management skills
• Experience with: Ahrefs, Semrush, Sistrix, Screaming Frog, GA, GSC proficient

Our Values and Benefits:Every half-decent agency has a beer fridge and free fruit. It’s all a bit samey, a bit bleugh. We take a different approach, with benefits based around our five core values. But there is, of course, free beer and fruit, if you want it.

Transparent

• We have open, honest conversations and strive to communicate clearly and constructively​.
• Company-wide meetings every Monday
• Whole-team business reviews every quarter
• Twice yearly appraisals
• Transparent pay scale and skills matrix
• Bonuses split equally among the team

Forward-thinking

• We invest in innovation, thought leadership and wellbeing, to improve our people and work.
• Free fresh fruit and healthy snacks
• Mental health training and first aiders
• Annual health check and flu jab
• Fantastic pension plans
• Enhanced pay for parental/adoption leave

Dynamic

• We’re flexible in our work and value creative thinking. 
• 3 days in the office, 2 days at home
• Modern, spacious office with table tennis
• Cycle-to-work scheme
• Your own high-spec PC
• Monthly rewards for top performers

Collaborative

• We’re an integrated team. We see strength in diversity and value collective expertise​.
• A focus group to make everyone’s voice heard
• Quarterly days out - from canoeing to falconry
• Team fundraising for our charity of the year
• Celebrations for Pride, Black History Month and more

Curious

• We’re inquisitive and think beyond the brief. Information and experience make us smarter.​

Founded in 1999, shortly after Google, Receptional is an award-winning agency that's remained at the forefront of digital marketing for over 20 years.  A team of 50+ creative and technical marketers, we're a dynamic, forward-thinking bunch that believes in being transparent, collaborative and curious.  We promise to deliver Smarter Digital Thinking for our clients, through our proprietary tools, customer insights and talented team. Together, these enable us to deliver industry-leading results at speed. 
Our purpose is to create Better People, Better Lives. It means we:

• Hire people with potential and enable them to flourish;
• Contribute research and insights that drive industry change; and
• Get involved in Bedfordshire life, supporting local causes such as the King's Arms Project and Woodgreen Pets Charity.

Our approach has been recognised by Investors in People accreditation and a UK Company Culture Award.
Receptional constantly aims high and finishes higher. Our work has been frequently rewarded in recent years, resulting in us being named Search Agency of the Year by The Drum and Best Integrated Search Agency at both the UK and European Search Awards.
We work across diverse sectors and are proud to have unmatched experience in sports, gaming and financial services. Our clients include: Away Resorts, Betdaq, Bill Plant Driving School, Bright Horizons, Casumo, Kiddi Caru, Plus500 and Skilling.

We're always looking for enthusiastic people to join us across our teams:

• Business Development & Marketing
• Content
• Creative
• HR, Finance & Development
• Operations
• Outreach
• Paid Search & Social
• PR
• SEO

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