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Senior Product Marketing Manager
3 months ago
Forseven is rethinking what it is to be a car company through powerful technologies and engineering excellence. A new take on an established industry, we’ve got a growing team that is knowledgeable, experienced and deeply passionate about this endeavour.
We’re seeking a Senior Product Marketing Manager to join our rapidly growing team. Reporting to our Head of Product Management, you will lead a team of Product (Management & Marketing) professionals to craft the most compelling Product for our customers with optimised financial returns. You will operate in a hybrid capacity from our planned Bicester location with the opportunity to work alongside some of the most visionary minds in the automotive field.
We are looking for a seasoned automotive leader to electrify our growing Product Management team. Taking direct accountability for managing our Products from Planning through launch and into lifecycle management, a large part of your role will also involve developing best practice tools and processes to support Product Management as the organisation grows and matures into a global business.
This is a rare and exciting opportunity to become part of a scale-up, where your contributions will play a crucial role in shaping the future of our forward-thinking company. With its rapid growth trajectory and dynamic nature, Forseven offers you an exceptional platform to help drive strategy as we expand into new horizons.
What you’ll do
- Manage the growth and development of the Product Management team
- Accountable for business case contribution via variant/trim strategies, feature content, options strategy and accompanying take rates
- Justify product content investment via benchmarks and business cases
- Work with Product Development teams to deliver product attribute & content positioning; managing trade-offs to achieve best fit for customer / brand & financials.
- Post-launch, through continuous data monitoring of the vehicle sales performance across all markets, develop Model Year strategies which enhance and optimise the customer offer throughout the lifecycle, maximising the bottom line.
- Develop key customer facing product messaging, including target audience specific USPs, Why-Buys and Sales arguments, including translation of these in to appropriate and compelling marketing assets.
- Develop Product Guide assets to provide complete product information to the wider business in support of Product launch and go-to-market activities, arming the sales and marketing teams with the knowledge to deliver planned sales targets.
- Own and develop the Commercial Launch Plan, including the alignment and planning of go to market activities with wider Commercial and MarComms functions.
- Support Marketing with the development of the go-to-market strategy for maximum impact and resonance with our Target Customer.
- Develop vehicle and feature demonstration plans to support Product Marketing asset creation as well as Marketing assets.
- Represent Forseven at routine press and marketing events.
We would like you to have:
- A proactive and ambitious approach; highly motivated and desiring accountability
- An open and transparent communication style with the ability to build influential relationships at all levels of the business
- A sincere responsibility for personal development and a genuine passion to develop extensive relevant product knowledge
- Significant vehicle product management and marketing experience
- Direct experience of working in a fast-paced startup environment or be able to demonstrate that you can thrive in a less-structured adaptable setting
- A highly analytical but creative mindset that can create order and control to manage complexity and/or ambiguity
- Significant experience in product management or a related field
Ideally, you may also have:
- Direct vehicle product experience in a global vehicle OEM
- Direct experience managing products with software defined feature content
- Direct experience managing electric vehicle products
- A familiarity with the typical content of a vehicle product development programme.
- Up-to-date knowledge of global automotive legislative and regulatory environment.
About Us
Forseven is building something new. By thinking differently. To create a new car company for the world.
Guided by expert leadership and powered by brilliant minds from the luxury, automotive and technology worlds, we’re committed to continuous improvement and the highest standards of quality. We promote a culture of excellence, integrity, and sustainable growth.
Together we are establishing a new legacy. Join us.
