Senior Digital Strategy Manager Marella CruisesLuton, Vereinigtes KönigreichHybridLuton, Vereinigtes Königreich

5 months ago

Luton, United Kingdom TUI Full time

ABOUT THE JOB

Lead the strategy for all of Marella Cruises’ digital channels, including our website, app, Cruise Control (ancillary booking platform), API development, customer account and ‘Manage My Booking’ system. Create the Digital Experience Vision and Strategy using stimulus such as the cruise customer strategy, commercial priorities, user needs, stakeholders’ needs and external best practice. Own and communicate the digital customer journey roadmap, working with the Marella Cruises Product Owner and key stakeholders to prioritise and deliver the features that will increase engagement, conversion and other KPIs. Ensure Marella’s product backlog maintains a healthy balance between new/innovative capabilities and fixing current pain points.  Oversee all digital governance, including scope definition, prioritisation, dependency mapping, stakeholder approval, comms and implementation planning. Work with Marella Cruises stakeholders to generate new ideas and ensure all stakeholders are updated on a regular basis.  Perform analysis to ensure that all planned digital product and features have a clear line of sight to business value and are prioritised to deliver maximum commercial and customer benefit from development time. Use customer and operational feedback to fix pain points, react to market changes and foster a user-centric mindset to all digital developments. Work with the Trading and Onboard Revenue teams for commercial understanding and to drive digital developments that will improve commercial performance. Generate positive relationships with a variety of complex and senior stakeholders in business areas across Marella, TUI Group & TUI UK, building strong working relationships. Ensure awareness and alignment of the roadmaps impacting Marella across the wider business.  Gain and maintain an expert understanding of the cruise industry, TUI’s business, Marella’s customer segments and behaviors, and our drivers of value and wider dynamics in each source market and our competitors.  Carry out regular analysis of competitor websites and other digital platforms to ensure we’re driving best in class. 

ABOUT YOU

Expert in digital customer experience, with experience of shaping digital product strategy and delivering improvements. An effective communicator & influencer that can story-tell and engage various audiences  Solid expertise in business understanding, product discovery, planning and development with a strong product mindset.  Demonstrated experience in setting clear KPIs, OKRs and goals for yourself and your team. Customer and commercially focused with passion for operational excellence.  Able to contribute to making clear and well-thought recommendations to influence decisions.  Good commercial and decision-making skills, able to input into Ideation and Roadmaps.  Able to understand user and stakeholder feedback and analytics and make informed decisions. 

ABOUT OUR OFFER

Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’ Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career Discretionary Bonus Scheme Private Medical Insurance, single cover with option to add dependants Permanent Health Insurance Pension scheme and life assurance 

​We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click to find out more.

We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit 
 

If you require any further information regarding this opportunity, please email 

Your application is important to us and we aim to get back to you shortly after the closing date

Do you have any questions regarding this job offer? Get in touch


UK & I Head Office Talent Acquisition Team

Email:

Please note: Only for questions or queries. Applications will only be accepted via the Careers Portal.

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