Digital Marketing Manager

Found in: Talent UK C2 - 1 week ago

London, United Kingdom Deliveroo Full time

Deliveroo for Work is ON A MISSION to boost wellbeing across more and more businesses through great food. It really has never been a more exciting time to join Deliveroo for Work as we scale up our team, marketing and product to double our business in the upcoming years. We're excited to have two opportunities to join our global marketing team, where the you will grow their career in a scale up environment, whilst benefiting from the support of our core business. Our culture is one where we act and learn fast, collaborate and apply curiosity and creativity to deliver results and we're excited to welcome two new joiners to our marketing team.

What is Deliveroo for Work?

Often abbreviated to DfW, Deliveroo for Work is a food-spending solution for corporate clients, operating across multiple markets: UK, Ireland, Belgium, France, Italy, UAE, HK and Singapore. We offer allowance based food-payments for employees and teams looking for late night dinners, team lunches, catering requirements and more. We are particularly favoured by professional service companies - legal firms, financial institutions and consultancies - who regularly have these use cases, but our portfolio extends into other industries such as tech. The role of our Global Marketing function is to drive growth through a 3-pillar marketing strategy: (1) driving awareness and understanding of the DfW proposition (2) supporting lead conversion (3) prompting existing clients to spend more frequently, at greater value. All underpinned by a focus on operational excellence as we scale our impact across all markets.

Digital Marketing Manager

As Digital Marketing Manager, your primary responsibilities will be across the first and second pillar of our marketing strategy where you will plan and build paid campaigns across multiple digital platforms (eg. Linkedin and display) to drive brand awareness, consideration and conversion. You'll report into the Global Head of DfW Marketing, and working with other members of the direct team and members of international teams, platform owners, commercial, finance and more. Within this role, you will lead the marketing reporting process as well as owning the planning and management of our global marketing budget. This a hybrid role based in London (3 days a week in office).

We are looking for:

A candidate who balances technical expertise with a tenacious and proactive approach to building a business at pace. The successful candidate must be excited by this unique opportunity to build our business, with intellectual curiosity and a play to win mindset as we begin DfW's new chapter. B2B experience is not a must, but a strong appetite to grow the DfW business is critical.Data driven with project management skills, approaching each task with a focused objectiveStrength in stakeholder management, with strong attention to detail and communication skills, with the ability to flex for different functions and stakeholders. Experience in a matrix organisation is beneficial.Experience with Linkedin ad management, PPC, Display and online video, preferably with experience running brand or conversion lift studies.Experience launching the best campaigns quickly and efficiently.Proficient in running A/B tests to determine effective variants.Preferably - though not essential - experience with and data visualisation tools (eg. Looker).

Responsibilities

Paid digital strategy and buying

Identify key channels for DfW and implement a buying strategy to effectively target decision makers amongst potential clients.Build, buy and optimise digital campaigns for DfW across multiple digital platforms to drive brand awareness, consideration and conversion amongst target audience cohorts.Work collaboratively with the DfW marketing manager to consult on improving creative effectiveness.Effectively leverage bidding/targeting strategies to ensure we meet applicant and efficiency collaboratively within direct team, commercial and international teams to suggest optimisation.Actively seek opportunities to run AB testing to enable learning and optimisation.

Reporting

Lead the DfW marketing reporting process, reporting how effective different marketing activity (eg. digital campaigns, trade events, paid search) are in driving quality leads and acquisition, showcasing ROI for each activity. This will be inclusive of leading the PCA (post campaign analysis) for digital campaigns, analysing results and recommending strategic improvements.Act as a digital leader within the team, taking responsibility for exploring and unlocking 'martech blocks' (eg. comprehensive UTM tracking) that can enable greater accuracy in reporting.

Budgeting

Ownership of the global marketing budget, taking responsibility for paid digital phasing over each upcoming quarter, managing inputs from cross-functional and international teams and delivering forecast accuracy across each quarter.

Why Deliveroo?

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer many benefits in areas including health, family, finance, community, convenience, growth and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgment when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an exciting space.

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