Head of Demand Generation

1 month ago


Milton Keynes, United Kingdom CityFibre Full time
Job Description

This is a hybrid role, with travel to our London office twice a week. 

Our goal at CityFibre is to unlock the digital potential of Britain by creating a broadband network that works seamlessly for everyone, every day. Powerful, gigabit-speed connections that enable people across entire communities to enjoy life in full flow. To do this, we make sure that our people’s voices are heard, their ideas are welcomed, and everyone is given the opportunity to make a real impact.

We’re a Times Top 50 Employer for Gender Equality; are endorsed by WORK180; have pledged our commitment to the Armed Forces Covenant; and are a Disability Confident Employer. Working together with our Employee Networks, we’re committed to changing the industry for everyone. 

What you can expect from us

Everyone at CityFibre has an important part to play, and we reflect that in our benefits. With a competitive salary depending on experience, when you join us, you’ll also enjoy 25 days’ holiday, a day off on your birthday, a day off to support a charity or organisation of your choice, a performance-related bonus scheme, and private healthcare.

How you’ll change it up

The Head of Demand Generation will be responsible for identifying and maximising revenue and connection growth opportunities across our footprint. They will be responsible for developing and driving the organisation to execute data-driven marketing strategies that increase revenue and connection growth.

Day to day, this is some of what you can expect to be doing:

  • Lead comprehensive growth opportunities that align with the company's overall objectives and market demands. Across all our footprint and audience groups: Consumer, business, mobile and public sector.
  • Lead and chair the weekly trading meetings and forecasting cycles. Integrating sales forecasts, installation capacity, and strategies to address sales gaps
  • Collaborate with senior stakeholders and cross functional teams to ensure cohesive execution of strategies.

What you’ll bring to the role

  • Experience in a commercial leadership role with an in-depth knowledge and comprehensive understanding of the telecommunications market
  • Experience successfully managing a marketing OpEx budget of over £15m per year. Leading, delivering and managing complex projects that deliver tangible and measurable business growth
  • Experience in leading and chairing weekly trading meetings and forecasting cycles. Integrating sales forecasts, installation capacity, and strategies to address sales gaps.
  • Leadership skills that direct how the team analyse performance data and marketing penetration trends to identify trends, actionable opportunities and refine strategies.

We’re looking for people who don’t settle for ‘good enough’ and push things forward. If you’ve just found yourself thinking, ‘I’d love to do this’, we want to hear from you. Let’s change it up.

Diversity, Inclusion and Belonging

CityFibre is working hard to change up the telecoms industry. This means we’re committed to providing equal opportunities to people from all backgrounds and commitments, including your carer and family status, ethnicity, sexual orientation, religion, age, disability, gender and gender identity. We’re also offering training programmes and placement opportunities to support the skilled, career changers, service-leavers, and returning workers to become part of our teams.


Additional Information

If there’s any additional support or adjustment you require in the application process to help you achieve your best, please get in touch by emailing careers@cityfibre.com. We’re here to support you in changing up your career.



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