Marketing General Manager, Retail

3 months ago

Cambridge, United Kingdom IT Governance Full time

Together, we can do great things

We shape leading experiences across office, retail and logistics.

We’re one of Australia’s largest property groups, managing $32 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

Come join us.

The role

We are currently looking for a General Manager for Marketing, Retail to provide operational leadership to achieve business objectives and support each asset, within the portfolio, ensuring the delivery of the marketing plans and budgets, whilst enhancing the customer experience.

Working within the Retail Management Team, the GM of Marketing is responsible for being a champion of the Digital & Marketing brand internally, ensuring a deep understanding of the brand strategy and ensuring customers are at the heart of all current and future activity.

This role is the lead on BAU marketing across the retail portfolio is responsible for flawless execution of all marketing programming, making sure it resonates locally while utilising national strategies, campaigns and content.

The role reports to the Head of Digital and Marketing and works closely with other members of the Digital, Marketing, Research, Business Development team, Centre Marketing teams and key members of the Asset Management team, including leasing, property management and operations.

This role is pivotal in delivering key marketing, digital and experiential programs and retail initiatives sets up the function for both short and long term success.

What you will be doing

Managing and developing of asset marketing teams across the region and championing GPT values and embedding them within the team, ensuring the asset marketing teams remain valued contributors to the asset and that there is alignment on projects, digital objectives and cross team initiatives at a national level. Assisting with the formation for budgets and effectively manage marketing funds ensuring monthly KPI reporting is recorded and shared across all marketing KPI’s and championing the digital & marketing function by showcasing results of the assets internally. Business Planning: working with asset team to cascade the Retail & Digital & Marketing Plan strategy (plan on a page) into marketing plan and to align the focus and opportunities to be addressed in business plan. Brand Development – In consultation with the Head of Digital & Marketing & asset team, developing a brand strategy and related collateral in line with the strategic marketing, including the overarching communications & brand strategy pre, during development and post launch. Championing the customer: Leading and supporting the Asset teams to identify customer pain points and assist with strategies to address these. In conjunction with the National team, implementing new customer focused initiatives that are data driven, work with the Asset teams to align strategic priorities, group initiatives and programs that can be rolled out across the centres and assist the asset teams in the development or amplification of unique customer experiences that provide a point of difference for GPT and drive retailer participation. Launch Strategy – working with Asset marketing team to develop the marketing strategies for the opening and stabilisation of each precinct or project within the allocated development budget as required. Curation and Activation Strategy – Driving and managing external experts and partnerships across art curation, activations, music and unique ‘magic’ cultural events. Working with the asset and development management team to develop a curation and activation strategy of new spaces. Communication & PR Strategy – Consulting with external partners, the GM Marketing Campaigns & Content & Corporate Comms team, developing and implementing a communication and PR strategy during delivery of the repositioning and redevelopment including all internal and external stakeholder communication.

What makes you stand out

You will be a tertiary certified Marketing Manager with significant industry related experience in senior marketing positions and a demonstrated ability to influence and lead.

You will have an excellent attention to detail and be able to identify key priorities, develop timelines and deliver key initiatives.

You will be able to communicate at all levels within the business and build effective relationships with key stakeholders and colleagues alike.

This opportunity would suit a forward thinker who has a proactive approach to all areas and is curious about marketing & digital and the future of the function.

What makes us stand out

We value our people

Enjoy flexible working arrangements and generous leave options. Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work. Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth. Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs. Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

Ranked within top 10 organisations globally by Equileap in its global report on gender equality. Achieved number 1 real estate company in S&P Global Sustainability Assessment. Earned a gold ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion. Awarded our fourth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2021-2023. Accredited Family Inclusive Workplace™. Committed to our second Stretch Reconciliation Action Plan (RAP).

Everyone counts

We embrace diversity and inclusivity.

As an equal employer, we encourage applications from people of all ages, nationalities, abilities, cultures, sexual orientations and gender identities. This includes Aboriginal and Torres Strait Islander peoples, the LGBTQIA+ community, and people living with disabilities.

Let’s get started

If this role sounds like you then we want to hear from you. Go for it

Click on “Apply” to submit your application and Mandy McComb from the Talent Acquisition Team will be in touch.

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