Product Manager
Found in: Talent UK C2 - 1 week ago
Product Manager (Digital Advertising Portfolio)
Location: London
Department: Technology
Reporting to: Head of Product
Job Summary
We are seeking an experienced Product Manager to join our global organisation. As a Product Manager, you will manage one of our product portfolios - Digital Advertising. You will work closely with other Product Managers and the wider Technology team and collaborate across the organisation, including with key stakeholders in our commercial teams, to ensure that our customer experience and commercial requirements are optimised to maximise revenue. You will be experienced in working in an agile environment and confident in using data to drive decision-making and OKRs to deliver results. As this role focuses on digital advertising, you should have experience working with tools such as Google Ad Manager and understand advertising client needs and services.
Key Responsibilities
Develop and execute a clear vision and strategy for the product portfolio area: Set a clear and inspiring vision for the portfolio area and, in collaboration with the Head of Product and senior stakeholders, agree on and monitor OKRs.
Competitor analysis: Understand the competitive landscape to inform strategy for the product portfolio area.
Research and analytics: Use customer and client research and data to drive decisions.
Roadmap planning: In collaboration with stakeholders, use competitor analysis, research, and data to define the roadmap for the product portfolio area.
Collaboration: Stakeholder management across the organisation, from Leadership Team, Legal, Content, Editorial, Commercial, Finance and Marketing teams to other Products Managers, Engineering team, Customer Experience and Data teams.
External Engagement: Build strong relationships with external clients and vendors, such as Google, Programmatic Agencies, Ad Solution vendors and other third parties.
Act as Product Owner: Groom the backlog, prioritise discovery tasks and stories for development, and review analytical data to inform prioritisation. Create user stories, acceptance criteria, process flows, and other documentation. Ensure alignment with goals and OKRs.
Skills and Experience
Proven experience (3+ years) in a product management role, preferably within the media industry or related field.
Demonstrated success in developing and executing product strategies that drive business growth and user engagement.
Good understanding of customer-centred design principles and the ability to translate customer and client needs into innovative product solutions.
Strong analytical and problem-solving skills, with the ability to leverage data and insights to make informed decisions.
Experience working in an Agile development environment, with a solid understanding of Agile methodologies.
Excellent communication and presentation skills, with the ability to collaboratively drive and communicate decisions, including through workshops.
Experience working with cross-functional teams collaborating with all areas of the organisation at all levels.
Proven track record of successful product delivery to OKRs
Specific Experience (Digital Advertising)
Experience working with and integrating digital advertising products, including Google Ad Manager, prebid/header bidding, programmatic platforms, DMP and Facebook Audience Network.
High proficiency with analytics tools (Excel, Looker, Adobe / Google Analytics, knowledge of SQL a plus) and making data-driven decisions.
Working knowledge of GDPR and CCPA compliance.
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