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SEO Executive

5 months ago

Manchester, United Kingdom boohoo group Full time

The role

As a Search Engine Optimisation (SEO) Executive in the Digital Marketing department at PrettyLittleThing you will be expected to help drive our French Optimisation strategy forwards.

The position would suit someone with previous experience in a Search Engine Optimisation role (agency or client side), who is fluent in French and is looking for an opportunity further develop their career by joining a fast paced and growing business.

Your team

For the team at PrettyLittleThing, that weekend-every-day feeling is a perk of working for us, and it’s the kind of vibe we’re all used to and expect. Our unique way of working speaks for itself: we work hard, and we play hard. Here at PLT, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.

What you'll be doing

  • Grow Organic visibility, traffic & revenue in line with forecasts & business objectives by implementing top-line SEO strategy.
  • Conduct both on-site and off-site analysis on PLT to identify issues and areas of improvement.
  • Analyse competitors & the market to identify opportunities for outreach/link-building.
  • Perform regular, in-depth keyword research in-line with business objectives and seasonality to identify new areas for growth.
  • Carry out methodical analysis of key competitors the market to identify on-site and off-site opportunities for growth.
  • Keeping up to date with new SEO developments, informing the rest of the team and key stakeholders to drive early adoption.
  • Gather data, generate reports to carry out performance analysis.

Working with us

To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles.

More about you

  • French as a first language – fluent in English also.
  • A solid understanding of Digital Marketing and all aspects of SEO (On-Site, On-Page, and Off-Site).
  • Knowledge of SEO Tools like Screaming Frog/DeepCrawl/Botify/Sitebulb (or similar), can setup crawls and pull out key reports and insights.
  • Can work with tools like AHREFS/SEMrush/Sistrix/Search Metrics/STAT etc. to get a clear picture of performance in relation to key competitors and the wider market.
  • Experience of working with Google Analytics and Google Search Console.
  • Experience of working with all common Microsoft packages & strong Microsoft Excel skills.
  • Strong copywriting skills.

Why join us

PLT Perks

We know that as a company we are only as good as the people that we employ. We know our employees work tirelessly to make PLT the success it is today and in turn, we offer them some amazing benefits:

  • Free parking
  • 25 days holiday
  • Free on-site gym with daily classes (due to current restrictions, live PT sessions)
  • Discretionary Bonus Scheme
  • Company shares schemes - including a ' Save As You Earn' scheme
  • 40% staff discount (including PLT, Boohoo, Boohoo MAN, Nasty Gal, Coast, Warehouse, Misspap)
  • Monthly social events (including pay day drinks, Employee Appreciation Day etc.)
  • Salary sacrifice pension scheme with 5% employer contribution
  • Flexible working hours
  • Cycle to work scheme
  • Childcare support through the Government
  • Personal development opportunities to learn and grow at work

Equal opportunities

Here at PLT we not only embrace diversity we celebrate it We are proud to be an equal opportunities employer and we’re continuing to build an inclusive environment for our employees. We know we are better together, and we will continue to build a team that represents a variety of skills, perspectives, and backgrounds.

Reasonable Adjustments

PLT want to give everybody the chance to perform their best whether that is during an interview or whilst at work. Should you require any reasonable adjustments please let the talent team know.

#PLT #LI-ZB1 #LI-HYBRID