Digital Marketing

Found in: Talent UK C2 - 2 weeks ago

London, United Kingdom Success Talent Full time

Success Talent have some opportunity for a new Content Writer to join a great new Fashion Brand.

As Senior Content Writer you will come from a background where innovation, passion, creativity, and in-depth knowledge of how high-quality online visual merchandising and digital asset management generate serious revenue in the menswear retail sector.

With several years of experience, you will be required to demonstrate and prove your dynamism in building successful creative content in collaboration with members of the team.

You will have experience working in creative teams that work with the in-house marketing team and external collaborators such as models, affiliates, influencers, external agencies, and traditional media.

You will be responsible for the content development of our corporate website and two branded menswear websites Casual Society and Fusilier London. This includes all social media content management in relation to PPC, and PR campaigns online and offline content development and management strategies.

In the businesses you have served throughout your career, you have always taken pride in your approach to what is quality, and what is not

As a particular point of focus, this innate quality allows you to conscientiously focus on what’s new, what’s cutting edge, what works and generates hard revenue, and what is a passing fad, not to be engaged. With this ethos in hand, you will apply it to all visual merchandising and content management campaigns across the online menswear sectors

You will have experience working across menswear Generations X, Y, Z and have proven experience and track record “including portfolio” of creating compelling content, engagement, following and ROIs from the online marketing campaigns you have consistently delivered.

You will have experience in creating compelling stories, direct and lead fashion, eCommerce and editorial photoshoots and other publications for online marketing and traditional marketing media. You will be enthusiastic about developing a thirst for motion graphics, videography and the creation of an impressive” motion graphics asset library” for television styled advertising campaigns online, multi-channel.

You will be experienced in working with photographers, stylists, hairdressers, make-up artists, graphic & motion graphic designers, and possibly videographers, and other technical production staff.

You will be responsible for creating digital and visual assets that guarantee long- lasting engagement, leading to healthy conversion rates and high search engine rankings with impeccable social media visibility, creating strong brand recognition, engagement, retention, and trust that delivers impressive ROIs.

You will be adept at fostering innovation when developing content with short lead times, whilst maintaining the ability to turn around high-end engaging content that is inspiring and commercially viable.

The role will require experience in buying in best-in-class tech applications to aid your compelling story-telling attributes in all formats across all omnichannel connectivity platforms.

The business will require you to demonstrate your strategic approach to building and leading a content team over time, as well as a proven track record of strong analytical skills.

MAIN RESPONSIBILITIES

Develop and drive a content strategy that maintains the brand position as a leader in men’s lifestyle content, across multiple platforms, informed by content analysis and the overarching business objectives Oversee all digital content, to ensure the creation of content that is brand building, product promoting and traffic/engagement driving. Including daily and social media content across all channels; ensuring a mix of engaging stories that informs, entertains, and inspires conversion to product The ability to predict and quickly adapt to new platforms, content channels and customer touchpoints Multi-platform approach including social first and video An understanding of the customer and a knowledge of how to speak to them and where to engage them Seek out industry innovation and trends and adapt approach accordingly Write, edit and commission content, ensuring brand ethos is met and there is an appropriate balance of commercial and creative Work closely with the Creative Director and other key people, to drive a collaborative, communicative and energized department Collaborate with the marketing team to create unique campaigns and promotions across all platforms that are on-brand, and talk to target customer segments Fosters relationships with key external teams to ensure our Brands are a front-of-mind partner for innovation/projects Work with the wider business in conjunction with the fashion team to ensure content supports key business messages, from exclusives to launches and brand

DETAILED REQUIREMENTS

Create seasonal content strategy and define overarching themes and objectives Work with buyers and marketing to editorialise seasonal buy and trends Develop multi-channel content activations for key campaign moments in the calendar Work with CRM to refine and optimise content across our external channels Work with marketing to coordinate efforts across paid media Work with key people to maximise content performance based on analytics and insights Work with tech teams to continually improve the user experience of content Report on content results and performance to the wider business Drive video content strategy & performance

WHAT ABOUT YOU

A fluent ability to story-tell quickly and engagingly across all platforms in a fast-paced environment An eye for key trends, influential style leaders, and game changers and the ability to put them all in cultural, social, and commercial context The ability and desire to promote product, looks and trends to a large, global customer base A strong understanding of the media landscape and knowledge of digital developments Fluency in digital analytics and knowledge of engagement and loyalty metrics and the many levers that can be used to drive them A clear awareness of the competitive set and the flexibility to adjust strategy to changing market Thorough understanding of website structure and how a site’s architecture can be amended to improve relationships with readers plus how social platforms can be utilised to the greatest effect The ability to thrive under pressure and to move seamlessly between creative and managerial tasks Innate understanding of what makes a successful story and the strategies that can be implemented to reach an ever-growing audience Background in digital publishing, with experience of style content a distinct advantage

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