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Senior Brand Manager
4 months ago
Senior Brand Manager - Batchelors
Permanent
Based in St Albans/Hybrid WFH
Quick Meals, Snacks & Soup is one of the fastest growing areas of the UK Grocery Business, and it is an exciting time to be part of the Category team. The QMS&S Category compromises several much-loved UK brands - Batchelors (£151m RSV), Nissin Soba and Cup Noodles, Sharwood’s and Smash to mention a few. Innovation has been at the heart of our growth within the category- delivering new and exciting products and formats to the UK consumer over the last 5 years.
This is a key role with the Premier Foods Marketing team & Quick Meals business unit- joining a category experiencing significant growth. We are looking for a talented and experienced individual to hit the ground running, taking ownership of our strategically important Batchelors Pots portfolios (£22m RSV). Batchelors Pots proposition spans two Brands (Super Noodles & Pasta n Sauce) each with different opportunities and key competitive battles as well as consumer focussed innovation pipelines. The individual will take a lead role within Batchelors Entertainment platform- a highly and engaging and innovative consumer proposition strengthening and evolving every year Premier’s lean organisation structure creates a culture of ownership and through-the-line responsibility. This Senior Brand Manager role will have frequent exposure to senior leadership teams, with direct accountability for short-term business performance and setting the long-term strategic growth agenda within their area of responsibility.The right candidate will have strong marketing, innovation and commercial skillset and a strong track record of results. You will be comfortable analysing and deriving insights from different sources of consumer and retail data. You will be extremely agile, able to get up to speed at pace and react fast to changing dynamics in the market. You will be externally focused with both consumers and retailers and have a passion for creating new ideas and bringing them to life. You will be a strong team player, able to influence and collaborate with a diverse set of stakeholders to achieve success.
What we need from you....
Already operating at Senior Brand Manager or very experienced Brand Manager looking for the next step. This should include time spend within a market leading FMCG organisation. Full mix of experience across 360o Brand Management remit, with a significant amount of time spent delivering business results within a local market A commercially and analytically aware individual, who is comfortable developing and presenting business cases in an organisation which makes investment decisions on the back of robust data-based recommendations. Strong bias for action and agility in getting things done, with a high level of personal accountability. An instinctive and strategic marketer, who ‘gets’ consumers and places them at the core of everything that they do. An individual who has a track record of getting the best out others with a collaborative and inclusive styleWhat you'll be doing......
You will accountable for the setting the future strategy and business direction for Batchelors Pots - our biggest growth opportunity You will take full responsibility for the delivery of the Batchelors Pots in-year P&L & market performance to ensure we hit our ‘winning plan’ targets. You will work closely with commercial teams to develop & execute competitive plans, represent the brand externally, influence ranging decisions and improve the quality of in-store execution. You will act as the key lead for the very exciting ‘Batchelors Entertainment’ platform- being actively involved throughout the process and taking ownership of delivering and strengthening our execution plans across all consumer touch points annually. You will work with the Innovation Controller to establish the longer-term NPD pipeline for your portfolio. You will drive the brand agenda for key Big Bet Innovation within your area. You will set direction for and deliver through a wider cross-functional team spanning R&D, Category and Commercial. You will be highly analytical- able to identify key insights and action plans from a complex array of data. You will have one direct report- Assistant Brand Manager supporting you in delivering this growth. You will coach and support their project delivery and broader development. Lead and own the flavour development strategy for the Whole of Super Noodles and Pasta and Sauce (not just Pots) Lead and own all the PR activity for the Batchelors Brand TeamWhat we offer you in return...?
Competitive salary Car Allowance Bonus Up to 7.5% pension Private medical insurance Life assurance Wide range of online and in-house training Access to an employee discount scheme, with access to hundreds of nationwide retailersReady to apply...?
Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.
A great British food company
Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 15 manufacturing sites and offices up and down the country.
Many of our brands have been part of UK life for more than a century and you’ll find them in 94% of British households.
At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.
