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Marketing Executive- EMEA SMB

4 months ago

Feltham, United Kingdom SAP Full time

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now

 

 

What you'll do 

 

Are you an innovative, passionate and data driven marketer looking to be part of a high growth team? Do you love creating and optimising digital and field marketing campaigns that provide an exceptional integrated customer buying experience for SMB audiences?

SAP Concur is looking to hire an exceptional Marketing Executive to drive the EMEA SMB new business marketing plan. This role will focus on growing awareness, driving engagement and demand across multiple digital channels, including paid social through LinkedIn, display, email, website management as well as supporting wider field marketing initiatives.

You will have the opportunity to work with local, regional, and global teams across a range of functions including campaigns, content, and digital. You will need to be action orientated, an excellent communicator with strong collaboration and analytical skills and be able to manage multiple projects simultaneously.

 

Objectives:

  • Deliver digital marketing programs in collaboration with new business team, global digital team, and content teams.
  • Support the implementation of the EMEA website strategy.
  • Optimise the buying experience across digital channels, including web, display and paid social.
  • Monitor, analyse, report, and optimise campaign performance against in-platform metrics and pipeline goals.
  • Support with wider field marketing programs as necessary.

 

Key Responsibilities:

Support with the implementation of the EMEA website strategy and associated analysis to help drive optimisation.

  • Understand the digital buyers’ journey to optimise the web user experience and drive engagement.
  • Work with local and regional content and digital teams to apply and optimise website updates and merchandise content across our EMEA websites.
  • Enhance the Drift chatbot experience and associated processes.
  • Support regular website and digital business impact analysis.

 

Help drive the implementation of our digital and target account marketing strategy in collaboration with regional and global teams:

  • Create, coordinate, and optimise digital campaigns which deliver effective reach, high quality web traffic and generate cost-efficient leads.

 

Deliver and optimise integrated target account programs through digital channels including paid social, display and PPC.

  • Monitor and analyse campaign performance, with a particular focus on in-platform metrics.
  • Support with the promotion of field programs, such as events.

 

Own the delivery of our content syndication program.

  • Work with content and the global acquisition team to deliver lead generation programs through third party content syndication partners.
  • Monitor and process lead uploads ensuring audience accuracy.

 

Other key skills:

  • Analytics – Ability to use data to inform decisions and drive improved performance.
  • Platforms – Experience working with: Adobe Analytics or Google Analytics, Salesforce, Drupal, Marketo, Demandbase.

 

What you bring

 

  • Minimum of 2 years’ experience working in a digital marketing role.
  • Strong knowledge of digital marketing platforms and principles, including social (LinkedIn), display, email, SEO, PPC, website CMS and analytics.
  • Must be extremely well organised and detail-oriented with excellent project management skills.
  • Exceptional communicator with strong collaboration skills.
  • Action orientated with a focus on driving results.
  • Ability to work independently, but also as a cross functional team.

 

 

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 391343  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.