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Digital Marketing Specialist
2 months ago
About the Role
We are seeking a highly skilled Digital Marketing Specialist to join our EMEA SMB team at SAP. As a key member of our marketing team, you will be responsible for driving the growth of our EMEA SMB business through the development and execution of digital marketing strategies.
Key Responsibilities
- Develop and execute digital marketing campaigns to drive awareness, engagement, and demand across multiple digital channels, including paid social, display, email, and website management.
- Collaborate with cross-functional teams, including campaigns, content, and digital, to deliver integrated marketing programs.
- Monitor, analyze, and report on campaign performance, using data to inform decisions and drive improved performance.
- Support the implementation of our EMEA website strategy and associated analysis to help drive optimization.
- Work with local and regional content and digital teams to apply and optimize website updates and merchandise content across our EMEA websites.
- Enhance the Drift chatbot experience and associated processes.
- Support regular website and digital business impact analysis.
- Help drive the implementation of our digital and target account marketing strategy in collaboration with regional and global teams.
- Create, coordinate, and optimize digital campaigns to deliver effective reach, high-quality web traffic, and generate cost-efficient leads.
- Deliver and optimize integrated target account programs through digital channels, including paid social, display, and PPC.
- Monitor and analyze campaign performance, with a particular focus on in-platform metrics.
- Support with the promotion of field programs, such as events.
- Own the delivery of our content syndication program.
- Work with content and the global acquisition team to deliver lead generation programs through third-party content syndication partners.
- Monitor and process lead uploads ensuring audience accuracy.
Requirements
- Minimum of 2 years' experience working in a digital marketing role.
- Strong knowledge of digital marketing platforms and principles, including social, display, email, SEO, PPC, website CMS, and analytics.
- Must be extremely well organized and detail-oriented with excellent project management skills.
- Exceptional communicator with strong collaboration skills.
- Action-oriented with a focus on driving results.
- Ability to work independently, but also as a cross-functional team.
What We Offer
At SAP, we offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
