Senior Associate Director-Retail

1 month ago

London, United Kingdom GroupM Full time

Description

Position at EssenceMediacom EssenceMediacom EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. EssenceMediacomX EssenceMediacomX sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few. The Role: The Amazon DSP Programmatic Account Director will have extensive, proven, and detailed knowledge and experience in Amazon DSP implementations. Striving to deliver excellence in campaign activation and is responsible for providing day to day leadership of their campaigns You will ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team Key Responsibilities: Campaign Management  Build effective media plans to organize campaign actions and goals Oversee and ensure best-in-class campaign activation across the Amazon DSP accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients. Take a proactive role, supervising campaign activation and optimisation rigor, while also supporting global hub, executives, and managers, across your client. Create templates / frameworks and proven methodologies for optimisation approach for key trading tactics and key sales periods. Work in close collaboration with the Amazon Sponsored Ads team and Reservation team to ensure cohesive messaging across the Amazon ecosystem. Client and Partner Management  Build strong, effective relationships with clients maintaining relationships of trust and respect Work in partnership withthe clients, educating them on the DSP/ programmatic offering and potential to expand Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results. Leverage previous campaign results to optimize future performance Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns. Understand the products and solutions that could be relevant for clients that have been developed within the group. People Management  The ability to motivate and train individuals, being a key stakeholder in the development of junior staff. To support and nurture junior & global hub employees, ensuring their training and development needs are constantly evaluated and fulfilled. Clearly outline tasks and objectives with the Amazon DSP team with specific deliverables and timelines. Highlight great teamwork, and client initiatives. Demonstrate examples of Amazon DSP best practice to the wider team and contribute to the Programmatic department and wider agency communications. Operational Excellence  The appropriate use of tools to drive accountability in programmatic buying across the Amazon DSP, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes. Maintain standards and process throughout the end-to-end campaign lifecycle Proactively seek opportunities to develop and enhance your understanding and knowledge of the programmatic landscape, latest tech platforms, vendors, and suppliers Be an Amazon DSP/ Programmatic thought leader within the agency as well as for your client. Skills & Experience  5-6 years of proven experience in programmatic multi-channel campaign activation and management. Confidence in core trading platforms, Amazon DSP(Mandatory) and DV Confidence in ad serving technologies with experience in troubleshooting tags Ability to establish and maintain effective relationships both internally and externally. Ability to translate technical and complex points to non-technical audiences and coach others to do the same. Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative Ability to lead and manage a hybrid team located in different markets Ability to communicate effectively with people from all diverse backgrounds, cultures, countries. What you can expect from EssenceMediacom:  This is an exciting opportunity to join a fast-growing, dynamic agency which is doing cutting-edge work for key clients in the digital industry. You will get the opportunity to take on additional responsibilities and to build on your skills and experience all within a fun and rewarding working environment

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