Global CRM Director

4 weeks ago

London, United Kingdom ClearScore Full time
Leading an ambitious team of CRM professionals to deliver activation, engagement and monetisation targets across all channels and to ensure positive growth of the contactable user base.Owning, developing, and implementing the global CRM strategy including approaches to segmentation, measurement, automation and contact strategy. Ensure that our approach and strategy is user-first and focused on really helping our users in what they’re trying to achieve with their finances.Build and run a global Centre of Excellence for CRM, leveraging the knowledge of our most mature market, the UK, including creating a playbook for what best in class CRM should look like across markets.Based upon that strategy and playbook, implement the right success metrics to make sure we hit our targets and build for sustainable engagement growth across markets.Create and maintain a structured and optimised approach to management and leverage of customer data in our CRM & Marketing tools.Support the Data Engineering and Capabilities teams to build a Single Customer View for the global business as well as running RFPs and implementations of MarTech platforms and tools.Manage the Global Creative Studio team, making sure the content and assets produced for all markets are supporting the marketing channels’ growth plans and performance.Own and improving key CRM health metrics including deliverability, user opt-in rates and segment health.Collaborate with relevant product and design leaders to create great, coherent experiences from any channel into the product.Support and guide our CRM efforts in our new UK car insurance business, DriveScore.

Skills we'd love you to have

Successful candidates will display most of the following skills and attributes.

Significant experience of a fast paced, mass-consumer product environment in which you have developed a multi-channel CRM programme through an in-house team.Proven experience of managing creative, working with technology and platform (EMP/CRM/DMP) providers and third parties to support the delivery of significant revenue targets.Proven experience of working with in-house product and technology teams to ensure close integration between our user experience and our contact strategies.Highly analytical and measurement focused. Excited by experimentation and champion of continual optimisation.Able to demonstrate a deep understanding of user behaviour, segmentation and leveraging user insight to develop contact strategies that help the user while building the business.Highly collaborative with an ability to manage cross functional projects and secure buy in from product, design, engineering, and commercial teams to support the engagement plan.Able to work under pressure and within the fast-moving environment of an ambitious scale-up.Track record of meeting targets and commercial acumen.Hands on, delivery focused.Exemplary communicator. Ensure alignment of your requirements and goals across multiple teams.Fanatical about quality. You will be responsible for establishing ClearScore as a quality brand and upholding brand principles.Experience of working in a multi-market organisation is a bonus but not a must have.

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