Campaign Marketing Manager

3 weeks ago


Bridgend, United Kingdom ROCKWOOL Group Full time

Job Title: Campaign Marketing Manager

Location: We are seeking a Campaign Marketing Manager position based at our offices in Pencoed, South Wales.

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions. 

Join us and make a difference

Your Future Team:

You will become part of our award-winning Marketing Team here at ROCKWOOL UK. They are a dynamic and ambitious team that are looking for a talented individual to help propel the marketing departments efforts to new heights. As a member of the team you will have the opportunity to revolutionise ROCKWOOL’s digital marketing practices.

The Position:

Your main objective will be to create and execute impactful digital marketing campaigns that not only drive conversions but also foster deep engagement with our target audiences. From start to finish, you'll be responsible for overseeing the entire marketing campaign process across all marketing channels ( including email ) - from meticulous planning and seamless implementation to in-depth performance analysis and continuous optimisation.

What you will be doing:

Leading annual, quarterly, and monthly campaign planning processes, incorporating input from key business unit leaders Managing campaigns from conceptualisation to delivery, including performance tracking and optimisation Collaborating with internal and external partners to gain buy-in and drive initiatives Working with the marketing team and agencies to create content relevant across different channels and media types Implementing global campaigns in local markets Delivering periodic campaign reports and evaluate performance against marketing KPIs Influencing distribution and merchant customers to position ROCKWOOL as their preferred insulation manufacturer Initiating and drive external partner activities and joint marketing initiatives to promote the brand Ensuring successful delivery and optimisation of brand marketing materials in distribution partnerships Assisting with sales enablement Providing monthly reports on partner activities, showcasing activity levels, scope, and reach Managing and optimising prospect and customer lifecycle automation programs Creating predictable, repeatable, and scalable digital marketing processes for nurturing and converting marketing qualified leads (MQL) to sales opportunities Establishing marketing qualified lead (MQL) criteria, volume estimates, sales acceptance criteria, and lead scoring and grading criteria Pulling reports, tracking lead quantity and quality, and identify areas for improvement. Ensuring successful integration between Marketo and CRM Creating post-campaign wrap reports highlighting successes, learnings, and data-driven action plans Identifying new growth opportunities and efficiencies Ensuring compliance with relevant domestic and international legislation (e.g., DPA, GDPR, PECR)

What you bring:

Previous experience within Digital Marketing Strong digital marketing knowledge Previous experience managing large scale project and budgets Excellent written communication skills An analytical approach to assessing data Strong understanding of compliance and best practices An adaptable and creative approach to marketing

What we offer:

Competitive Salary 30 days annual leave + Bank Holidays Aviva Pension Scheme Westfield Health Cashback Scheme Life Assurance X3 annual salary Enhanced Sick Pay Scheme On site electric car charging

Who we are:

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,000employees, located in 40+ countries with 51 manufacturing facilities...all focused on one common purpose - to release the natural power of stone to enrich modern living.

Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water . Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Diverse and Inclusive Culture:

We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “The ROCKWOOL Way”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.

Interested?

Would you also be proud to enrich society like we do? Click on the apply button above to join us improving modern living conditions for millions of people worldwide.

Closing Date: 30th June 2024


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