Communications and Campaign Manager
4 weeks ago
Do you have Pension investment knowledge? You might be currently working in Fund Operations or maybe you work in Pension Member Services, explaining different types of Pensions investments to your customers. Are you looking for the next step in using this knowledge to engage pension scheme members. Have you thought about a move into Communications?
We’re looking for an individual with prior knowledge of Pension funds and investment strategies to come and work in our Comms team to engage our pension scheme members. You'll understand the difference between Asset Classes and be familiar with terms such as funds, equities and default investment options.
The role includes shaping the materials we send to members to simplify complicated terms, concepts and language, to help educate and engage our members.
Prior experience with member engagement, pension fund and lifestyle options, and one-off investment related messaging would be an advantage.
In more detail, you will:
Develop and deliver member communication materials and engagement campaigns that support workplace members and schemes through the end-to-end member lifecycle, driving the best member outcomes and meeting commercial needs of the Workplace business and wider division. Using Member Insight and data analytics to iterate and improve the communications and campaigns, maximising the impact of the activity.
Design and deliver campaigns and communications that support the contact and engagement strategies for members, working efficiently and within budget and timescales, observing brand guidelines and Tone of Voice to ensure customer centricity at all times, and alignment to L&G’s Customer Experience and Treating Customers Fairly Policy.
Work with agencies and third-party suppliers to deliver materials and ensure that they are delivering to brief and to budget to meet commercial and business targets.
Ensure appropriate tracking and reporting is in place to enable us to collate, analyse and interpret campaign management information and insight, to maximise the effectiveness of communications and campaigns, driving best member and financial outcomes.
Utilise customer/member insight, analytics and data, review feedback and improve activities undertaken to create effective communications that deliver our key messages and support commercial objectives
Implement campaign and communication creation, across all appropriate channels and within tight timeframes, with robust test and learn activity to learn and evolve the campaigns to maximise their impact.
Build effective relationships with key stakeholders, both internally and externally by working collaboratively, to leverage expertise and understand requirements.
Work within our appropriate risk and compliance framework and demonstrate the key behaviours of a professional, supportive and engaging marketing function, to ensure communications and campaign activity adheres to Group risk framework.
Develop close working relationships with key stakeholders across L&G Retail and Group, aligning learnings and customer journeys to ensure optimal results for both L&G and our clients, through efficiencies and one L&G approach.
Qualifications
Qualifications:
Marketing or business-related degree or equivalent experience
Knowledge:
- Numerate with strong analytical skills. Evidence of budgetary management
- Good with people and able to clearly and confidently communicate and influence with key stakeholders at all levels.
- Ability to manage multiple projects to tight timescales- Good organisational and project management skills
- Able to adapt to and work with change, in a fast-growing division and marketing function
- Excellent attention to detail and strong written and verbal skills. Able to produce copy to publication standards
- An understanding of customer contact/engagement strategies
- IT skills – excellent working knowledge of Microsoft Office and other relevant software packages
Experience
- Experience of designing & delivering consumer facing communications plans and activities
- Experience of working with creative agencies and providing appropriate briefing, management, and creative evaluation
- Experience of working in a marketing function or creative agency. Preferably considerable experience of working within a financial services organisation or financial services clients
Additional Information
When you commit to Legal & General, we’ll commit to you too. That means we’ll recognise and reward your hard work, your performance and your contribution.
If you join us, you’ll get access to some great benefits, including private medical insurance, at least 25 days holiday (excluding bank holidays), a generous pension scheme, life assurance, and Income Protection. You can participate in our electric car scheme, which offers employees the option to hire a brand new electric car through tax efficient salary sacrifice. We’re also proud to offer competitive family leave.
You’ll have the opportunity to participate in our annual, performance-related bonus plan and valuable share schemes. And then there are the many discounts we offer that you can take advantage of – both for our own products and at a range of high street stores and online offerings.
Legal & General is a leading financial services organisation, named Britain’s Most Admired Company in 2023, for the second year running. Rated top in our sector and top for inspirational leadership, we have a strong heritage and an exciting future.
We’re one of the world's largest asset managers, homebuilders, pension providers and insurers. Connecting to form a unique business model which drives value for our customers and society. And enabling our people to create impact through work that is meaningful and valued.
If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.
We strive to be open, mindful, and inclusive, so are always willing to discussing flexible working arrangements and reasonable accommodations for candidates with specific needs. It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.
If you’re open to find out more, we'd love to hear from you.
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