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Digital Content Specialist

2 months ago

Newbury, United Kingdom Honesty Group Full time

About Honesty Group

Honesty Group is an independent business operating pubs, restaurants, coffeeshops, and farm shops as well as serving our online and wholesale customers. Opened in 2014, Honesty Group now runs 15 sites across Berkshire and Hampshire, with our strong community-led values, and people-first approach separating us from our competitors. We are committed to holding ourselves to the highest standards with regards to the environment and sustainability, with all our food made by hand by our incredible team of chefs and bakers utilising fresh, seasonal, local ingredients (where possible) and served to our customers by dedicated, healthy and happy staff.

The Individual

As the Digital Content Specialist, you will play a crucial role in executing our digital and graphic content strategy. This role focuses on content creation, graphic design, and social media management to enhance our brand's online presence and engagement. Creativity is key, you will work closely with the Marketing Manager to produce visually appealing content, manage social media campaigns, and create promotional materials that align with our brand guidelines. Your work will directly contribute to driving business growth and brand visibility.

Overview
Support the Marketing Manager with all aspects of marketing, with a special focus on improving our social media presence. Your role will include creating and enhancing our brand through compelling images, photography, design, and engaging content. To collaborate with our team to develop and implement impactful brand, marketing, and PR campaigns and events-  to boost brand visibility and revenue, always upholding the core values of the Honesty Group. 


Key Responsibilities: 

Digital Content Strategy: To include Social Media Campaigns

  • Support the development  and execution of comprehensive digital content across various platforms including websites, social media, and email marketing.
  • To create, design and implement innovative SM campaigns and content that reflect the ‘Honesty’ brand and the strategy of the business, incorporating photography, videography and animated graphics.
  • To increase engagement with the brand through SM posts.
  • To oversee/manage all social media accounts within the business.

Graphic Design:

  • Design and produce in-house promotional content, including graphics for digital ads, social media posts, and websites across the group.
  • Develop visual elements that adhere to brand guidelines, ensuring consistency and high quality across all materials.
  • Create promotional materials such as flyers, brochures, and posters that effectively communicate the brand’s message.

Photography and Visual Content:

  • Conduct and oversee photography sessions to capture high-quality images for use in digital and print media.
  • Edit and retouch images to align with brand aesthetics and ensure they meet production standards.

PR Campaigns:

  • Design graphic elements for PR campaigns, including press releases, media kits, and event promotions.
  • Collaborate with the Marketing Manager to create visually compelling content that supports campaign objectives and enhances brand visibility.

CRM Campaigns:

  • Produce engaging content and design for company newsletter (via mailchimp), across all of the group companies and internal, in line with the digital and social strategy and business objectives.
  • Analysis of key metrics in relation to these campaigns, working with the marketing manager on improvements.

Ecommerce:

  • Manage the ecommerce platform, keeping up to date with new products and courses, as well as gift card sales

Reporting:

  • Produce monthly relevant analytics across the group platforms and work with the marketing manager to translate these into insights contributing to successful marketing campaigns or business driving initiatives.

Brand Guidelines and Compliance:

  • Produce and maintain visual content that adheres to brand guidelines and strengthens brand identity.
  • Ensure all graphic designs and promotional materials are consistent with brand messaging and standards.

Collaboration and Project Management:

  • Work closely with the marketing with marketing Manager, and internal product teams to develop content that supports various business initiatives.
  • Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality.

Events – under the guidance of the Marketing Manager

  • As the role develops, you will also assist with events under the guidance of the Marketing Manager. You will work alongside General Managers and supervisors to organise, and market successful events across the business to increase revenue. Additionally, you will take on other ad hoc responsibilities as needed to support the broader marketing efforts.


Qualifications

  • Education: Bachelor’s degree in Graphic Design, Digital Media, Marketing, or a related field.
  • Experience: 2-3 years of experience in digital content strategy, graphic design, and social media planning.
  • Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), social media management tools, and content management systems.
  • Photography: Experience in photography and image editing.
  • Design: Strong portfolio demonstrating graphic design skills and previous work on promotional content and brand materials.
  • Communication: Excellent written and verbal communication skills, with the ability to present ideas clearly and effectively.

Why Join Us?

  • Innovative Environment: Work in a dynamic and creative environment where your ideas are valued and encouraged.
  • Career Growth: Opportunities for professional development and career advancement within the company.
  • Creative Impact: Play a key role in shaping and enhancing our brand’s visual and digital presence.
  • Annual wage increases keeping up with the National Living Wage
  • Full training and opportunity to develop within the business 
  • Secure employment contracts 
  • Wages which keep up with the National Living Wage
  • Full training and opportunity to develop within the business
  • Free meal on duty
  • Discounted Cookery School Courses
  • Employee Wellness Programme for 2024, a plan with workshops, fun challenges and information/toolkits to support staff and help promote healthy living and wellness across the group